Ektron Webinar to Help Marketers Develop Unified Digital Engagement Strategies

May 8 session with eDynamic to focus on breaking down silos, creating better cross-channel experiences

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May 03, 2012, 09:00 ET

NASHUA, N.H., May 3, 2012 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that it will host an exclusive webinar focusing on ways marketers can better deliver a single view of the customer across platforms.

(Logo: http://photos.prnewswire.com/prnh/20100709/MM19483LOGO )

The session, called "Increase Revenue with a Unified Digital Engagement Strategy," will provide perspectives on how marketers' use of different platforms – Web Content Management, Marketing Automation and CRM – for cross-channel engagement tends to create a siloed view of the customer. The webinar will offer tips on how marketers can break down these silos to deliver a comprehensive, focused view of the customer, leading to seamless and engaging cross-channel experiences that will improve business outcomes. The webinar will take place on Tuesday, May 8, from 1-2 p.m. Eastern Time.

Presenting will be Rolf Kraus, CMS practice director at eDynamic, and Bob Canaway, marketing director at Ektron. The webinar will cover:

How organizations can benefit by using a unified digital platform
Delivering the right customer experience to end users
Meeting desired business outcomes and generating results

Details

When: Tuesday, May 8, from 1-2 p.m. EDT

Register: Please visit https://www.ektron.com/Webinars/Increase-Revenue-with-a-Unified-Digital-Engagement-Strategy/

Twitter: Follow @Ektron on Twitter, and join the discussion by using the #EktronUnified hashtag

About Ektron:
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.

www.ektron.com.

SOURCE Ektron