Ektron Unveiling New App at Connections 2014 to Seamlessly Integrate Content Marketing Strategies with Salesforce ExactTarget Marketing Cloud

NASHUA, N.H., Sept. 22, 2014 /PRNewswire/ -- Ektron will demonstrate its new Content Marketing App for the Salesforce ExactTarget Marketing Cloud at the Connections 2014 conference.  Demonstrations of the Ektron Content Marketing App will take place in the show's App Theater at 1:00 p.m. on September 23^rd and again on September 24^th at 12:00 p.m.

The Ektron Content Marketing App is an integrated end-to-end digital marketing solution for marketers that combines the industry-leading ExactTarget Marketing Cloud™ for outbound campaign management with Ektron's inbound content marketing solutions.

The Ektron Content Marketing App resides in the ExactTarget Marketing Cloud™ through the ExactTarget HubExchange™. Once installed, it provides the ability to create and manage website landing pages and Calls-To-Action (CTAs), and manage website blog content. By integrating Ektron's capabilities with the ExactTarget Marketing Cloud, marketers can close the loop between outbound campaigns and inbound content activities.

Create Easy-to-Manage, Flexible and Targeted Marketing Campaigns

With the Ektron Content Marketing App, marketers can create easy-to-manage, flexible, and precisely targeted marketing campaigns. Use the Ektron Content Marketing App to:

• Create landing pages and microsites in the ExactTarget environment with just a few clicks.
• Deliver consistent and branded Calls-to-Action across email, web pages and blogs.
• Choose the specific ExactTarget subscribers you want to receive your campaign through a pull-down menu.  
• Capture valuable information about visitors, even when they don't complete a form.
• Save form information in Salesforce, Pardot, Marketo, Eloqua, HubSpot, and more.
• Extend your marketing strategy into your Ektron-powered blogs.

Demonstrations:

Complete the Customer Journey Using Ektron's Content Management System

Ektron will demonstrate the Ektron Content Marketing App's capabilities to track and target anonymous website visitors, landing page and Call-To-Action creation, adding anonymous subscribers to ExactTarget, and dynamic targeting based on visitor interests.

When and Where:

Tuesday, 9/23/14 1:00– 1:20 p.m.

Wednesday, 9/24/14: 12:00-12:20 p.m.

Location: App Theatre

For More Information

For more information on the Ektron Content Marketing App for the Salesforce ExactTarget Marketing Cloud, visit http://cmp.ektron.com/lp/exacttarget-app/ or email [email protected] .

About Ektron

Ektron is a global leader in digital experience management software. Whether it's internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. We drive value for our customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Our open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

For more information visit www.ektron.com.

SOURCE Ektron