Ektron to Host Webinar on Data-Driven Digital Marketing

NASHUA, N.H., Jan. 11, 2011 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that it will host an exclusive live webinar focusing on how marketers can more effectively use data to enhance customer experiences through optimization and personalization across multiple touch-points.

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The session, called "Data-Driven Digital Marketing: Use What You Know About Your Customers to Drive Revenue," will provide insights into the use of data in Web Content Management (WCM). The webinar will take place on Thursday, January 19, at 1 p.m. Eastern Time.

Featured speakers include Scott Liewehr, lead analyst at Outsell's Gilbane Services; Jon Miller, vice president, marketing, at Marketo; and Thomas Wentworth, chief marketing officer at Ektron, with a combined more than 50 years' experience in marketing and communications. Liewehr works with enterprise and government agency clients on projects ranging from needs assessments and technology acquisitions to strategy and planning. Miller leads strategy and execution for all aspects of Marketo's demand center. Wentworth drives Ektron's global marketing strategy, working closely with executives to deliver on Ektron's vision for transforming online customer experiences.

The webinar will offer insights into ways marketers can create a dynamic digital customer experience and change the way business decisions are made. It will cover ways to:

• Easily integrate critical sales and marketing applications into one comprehensive digital experience hub
• Deliver content to the right user at the right time over the right channel
• Enhance the customer experience across digitally enabled touch points
• Align Key Performance Indicators (KPIs) with the customer experience
• Drive critical business results through digital marketing efforts
• Improve conversion rates and increase revenue

Details:

WEBINAR: "Data Driven Digital Marketing: Use What You Know About Your Customers to Drive Revenue"

FEATURED SPEAKERS: Scott Liewehr, lead analyst, Outsell's Gilbane Services; Jon Miller, vice president, Marketing, Marketo; Thomas Wentworth, chief marketing officer, Ektron

WHEN: Thursday, January 19, 1 p.m. Eastern Time 

REGISTER: Visit http://www.ektron.com/campaigns/webinars/Data-Driven-Digital-Marketing/

To engage further, follow @Ektron on Twitter, and discuss and share ideas on Twitter using the #EktronData hashtag. 

About Ektron 

Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online.  Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities.  Ektron helps its customers deliver compelling experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Kodak, Microsoft, NASDAQ and National Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.

SOURCE Ektron Inc.