Ektron to Host Webinar on Connecting Customer Experience Management to Increased Revenue

NASHUA, N.H., Dec. 12, 2011 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that it will feature Forrester Research Inc. analyst Stephen Powers and other thought leaders from Webtrends and Ektron in an exclusive live webinar focusing on ways organizations can drive key business outcomes through their digital marketing efforts.

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The one-hour session, called "Connecting Customer Experience Management to Increased Revenue," will cover how the growth of new content types, the emergence of new marketing channels and the increasing connection between marketing systems is a top priority in enhancing the customer experience.

Details:

WEBINAR: "Connecting Customer Experience Management to Increased Revenue"

SPEAKERS: Stephen Powers, Principal Analyst & Research Director at Forrester Research Inc.; Hope Frank, Chief Marketing Officer at Webtrends; Jeff Seacrest, Director, Partner Solutions at Webtrends; and Robert Canaway, Marketing Director at Ektron

WHEN: Thursday, Dec. 15, at 1-2 p.m. EST

REGISTER: Please visit Ektron's webinar registration page

For related thoughts from Stephen Powers about customer experience management (CXM), click here to review a brief video. To discuss and share ideas during the live webinar, follow @Ektron on Twitter and use the #EktronCXM hashtag.

About Ektron 

Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online.  Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities.  Ektron helps its customers deliver compelling experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Kodak, Microsoft, NASDAQ and National Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.

SOURCE Ektron Inc.