Ektron Presentation at Gartner Conference to Focus on Delivery of Mobile Content
Director of Marketing Bob Canaway to Discuss 'Thinking Mobile First' Today at Gartner Portals, Content and Collaboration Summit
NASHUA, N.H., March 12, 2012 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that Ektron Director of Marketing Bob Canaway will issue a presentation about delivery of content on mobile devices today at the Gartner Portals, Content and Collaboration Summit.
Canaway's presentation, "Thinking Mobile First: Framework for Assessing Your Mobile Maturity," will take place from 12:15 p.m. to 12:45 p.m. EDT. The conference is being held in Orlando.
Canaway will discuss how mobile browsing is poised to eclipse desktop browsing and how the shift will require a new strategy that puts mobile at the center of a digital customer experience strategy. He will present a mobile maturity framework and make the case that marketers should configure their mobile content delivery platforms first, before traditional web portals.
Ektron is a Silver Sponsor and will be exhibiting at the Gartner conference. Use the #GartnerPCC hashtag to follow and learn from event discussions. Follow Ektron at @ektron, and engage with us in a number of ways via www.ektron.com/community.
About Ektron
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.
SOURCE Ektron
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