Ektron CMO Tom Wentworth to Discuss the Value of Video and User-Generated Content at OMS 2012

NASHUA, N.H., Feb. 2, 2012 /PRNewswire/ -- Ektron, a provider of web content management, social software and marketing optimization solutions, today announced that Ektron Chief Marketing Officer Tom Wentworth will participate in a keynote panel session at the Online Marketing Summit on "Why Video & UGC Matter to You."  The session will take place Tuesday, Feb. 7, at 5:55 p.m. PST, at the conference hosted by ClickZ at the Hilton San Diego Bayfront in San Diego.

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Wentworth's session will focus on why video and user-generated reviews, comments and content are winning over the hearts and minds of the B2B and B2C customer. Wentworth and co-participants will speak on the impacts content vehicles such as YouTube, Vimeo, BazaarVoice, Yelp and Move are having on the new era of marketing content and media.  Also participating in the keynote panel will be Simon Heseltine, director of SEO at AOL, and Kevin Espinosa, eBusiness platform manager at Caterpillar.

Below are details about the video and user-generated content panel:

Who:  Ektron Chief Marketing Officer Tom Wentworth
What: "Why Video & UGC Matter to You"
When: Tuesday, Feb. 7, from 5:55 to 6:30 p.m. PST
Where:  Online Marketing Summit, SAPPHIRE E Room, Hilton San Diego Bayfront hotel, San Diego

To get involved in conversations about the Online Marketing Summit and Wentworth's session, be sure to tweet your thoughts using the "#oms12" hashtag and follow @Ektron on Twitter.    

Ektron is exhibiting at the conference. Please visit at Booth #118.

About Ektron

Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction.  Ektron software powers corporate websites, extranets, intranet portals and social communities.  Ektron helps companies deliver customer experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au. 

SOURCE Ektron Inc.