Ekornes, Inc. Partners with Winsper to Launch Seats of Inspiration in Boston

SOMERSET, N.J., July 22, 2014 /PRNewswire/ -- Seats of Inspiration, a traveling innovation lab from Ekornes, Inc. is making its way across the country, spending one to two months at a time with organizations and groups known for creative thought practices.

This July it will make its first stop at Winsper, a company offering one-of-a-kind marketing ROI services to executives. The innovation lab from Ekornes is comprised of eight Stressless® Dream recliners and personal laptop tables, which will be arranged to create a collaborative workspace for ideation in Winsper's newly renovated building in historic downtown Boston.

"Seats of Inspiration is a way for us to mark our 80^th anniversary and the positive effect innovation has had on our organization," said Beverly Kastel, Ekornes marketing manager. "We want to share the resources we have with companies making an impact as thought leaders. Winsper is the perfect first partner for this program because of its commitment to the constant evolution of marketing practices."

The chair grouping will reside in Winsper's new innovation lab, which will function as a think-tank: a place where no idea is a bad idea.

"The Stressless chairs and Seats of Inspiration will help fuel 'Winsperation' by providing a relaxing, yet stimulating environment for ideation to take place," said JD Norman, executive vice president of strategy and innovation at Winsper. "Like Ekornes, innovation is part of Winsper's brand and is something we are incredibly proud of."

Follow the journey of Seats of Inspiration on Ekornes' Facebook page, Winsper's Facebook page, Ekornes' Twitter account and Comfy, the Ekornes blog.

About Stressless
Stressless recliners are made in Norway by Ekornes ASA, one of the world's leading furniture manufacturers. The company also assembles sofas in an American production facility located in Morganton, NC. Since 1971, Stressless has offered tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back. Stressless, the largest Scandinavian furniture manufacturer, is endorsed by the American Chiropractic Association. For more information, visit http://www.ekornes.com/us.

About Winsper
Winsper is an independent business and marketing consulting firm headquartered in Boston. Winsper devises new ways for its clients to build their brand value, over time and sales and process efficiency overnight by providing solutions such as Enterprise Marketing ROI, Insourced Business Leadership, Innovation Strategy, and Customer Engagement. Winsper represents both emerging and established companies in a variety of industries including finance, retail, and technology industries markets.

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SOURCE Ekornes, Inc.