Einstein Bros.(R) Bagels Celebrates National Bagel Day With Free Bagel Offer

LAKEWOOD, Colo., Feb. 8 /PRNewswire-FirstCall/ -- On the heels of its successful Bagel Bonanza—the world's largest online bagel giveaway—Einstein Bros. Bagels is again offering a delicious deal to its Facebook Fans.  To celebrate National Bagel Day, February 9, all fans of the Einstein Bros. Facebook page will have the opportunity to download a digital coupon for a free Einstein's bagel with the purchase of a bagel. Coupons will be available via www.facebook.com/einsteinbros to existing and new fans on National Bagel Day (February 9, 2010) only and are valid through February 16. Offer continues while supplies last and is valid only at participating Einstein Bros. Bagels locations.

"There's no better place to enjoy National Bagel Day than at Einstein Bros. Bagels, America's number one bagel restaurant brand," said James O'Reilly, Chief Concept Officer, Einstein Noah Restaurant Group, Inc.  "To celebrate, we want to reward our fans on Facebook and new ones with an offer to get a delicious bagel for free.  This is just one of the many ways we're using Facebook to engage our fans."

The Free Bagel Bonanza launched January 25 and grew the Einstein Facebook following from

4,000 fans to more than 300,000 in less than two days. The free offer was launched to drive restaurant traffic, while quickly building the Einstein Bros. Brand on Facebook where the company is planning more customer engagement and future promotions.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.

SOURCE Einstein Noah Restaurant Group, Inc.

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