Einstein Bros.® Bagels Launches New Boosted Bagels by Giving Nurses a Complimentary Bagel to Buzz About

DENVER, May 4, 2017 /PRNewswire/ -- Paging all bagel lovers! Einstein Bros.® Bagels today announced the launch of its Boosted Bagels, the brand's newest and most innovative line of bagels. The inaugural Boosted Bagels menu features three flavor-packed offerings – the espresso-infused Espresso Buzz Bagel; the sweet, oat-topped Cherry Chia Bagel and the mouth-watering Savory Parm Bagel. Each of the tasty new bagels contain beneficial vitamins and functional ingredients that help guests kick-start their day.  

To celebrate the launch of Boosted Bagels, Einstein Bros.® Bagels will honor a profession that works tirelessly, is often underappreciated and could use some buzz – nurses! In recognition of National Nurses Week, Einstein Bros.® Bagels is giving a FREE Espresso Buzz bagel and shmear to any nurse who stops by a participating Einstein Bros.® Bagels location on Thursday, May 11, 2017, wearing his or her scrubs or showing ID.

"When the launch of Boosted Bagels coincided with National Nurses Week, we knew it was a perfect opportunity to thank a group of people who give others a boost when they need it most," says Kerry Coyne, Einstein Bros.® Bagels SVP of Marketing, R&D, and Catering. "We hope the nation's nearly four million nurses take us up on our offer for a free Espresso Buzz Bagel and shmear to jumpstart their day or give them a boost after a long night on the job." 

As part of the National Nurses Week campaign, Einstein Bros.® Bagels is encouraging nurses to share their story about how the Espresso Buzz Bagel is helping them get through their day with the hashtag #NurseTheBuzz. Those outside the nursing profession are encouraged to show their appreciation for nurses by sharing a thank you message for a nurse who made a difference at www.nursethebuzz.com or on Twitter or Instagram with the hashtag #NurseTheBuzzSweepstakes. Fans submitting messages will be rewarded with a coupon for a free Boosted Bagel and shmear with purchase and will be entered for a chance to win one free bagel with shmear from Einstein Bros.® Bagels each week for a year.

Not only are the newest offerings packed with flavor, they are also rich in added nutrients that provide guests with a healthy boost:

• Espresso Buzz Bagel – boosted with 32mg of caffeine and 13g of protein
• Cherry Chia Bagel – boosted with 300mg of omega-3 ALA and 12g of protein
• Savory Parm Bagel – boosted with iron, B1, B2 and 12g of protein

Einstein Bros.® Bagels will also offer delicious egg sandwiches featuring ingredients that perfectly highlight the flavor of each Boosted Bagel:

• Espresso Buzz Bagel & Bacon Sandwich – featuring thick-cut, brown sugar bacon, cage-free eggs, cheddar cheese and butter on an Espresso Buzz Bagel
• Cherry Chia Ham & Swiss Sandwich – featuring smoked ham, cage-free eggs, Swiss cheese and butter on a Cherry Chia bagel
• Hot Parm & Bacon Sandwich – featuring thick-cut bacon, cage-free eggs and hot parmesan Shmear on a Savory Parm Bagel

For more information on Boosted Bagels visit any of Einstein Bros.® Bagels' over 700 locations nationwide or www.EinsteinBros.com.

About Einstein Noah Restaurant Group, Inc.

Einstein Bros.® Bagels is part of the Einstein Noah Restaurant Group, Inc. family, a leading quick-casual company also known for the Noah's New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that's always cooking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit www.EinsteinBros.com.

SOURCE Einstein Noah Restaurant Group, Inc.

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