eInfochips Works With DirectBuy to Pioneer Visual Search Technology

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Apr 26, 2016, 05:00 ET

SUNNYVALE, California, April 26, 2016 /PRNewswire/ --

eInfochips' EzVisual Search, a Content-based Image Retrieval (CBIR) Engine, can Recognize Images From the Background and Identify Attributes Like Color, Shape, Size, and Proportions.

Logo eInfochips (PRNewsFoto/eInfochips)

eInfochips, a leading Product Engineering and Software R&D services firm, in an engagement with DirectBuy, has developed a powerful new solution to help consumers shop in more convenient ways. EzVisual Search helps end users to conveniently find products on the e-retailer website while greatly reducing the search time. It is designed to make the overall product discovery and shopping experience simpler and faster for the end users. Buyers simply have to use their smartphones to click a picture, upload it to the Ecommerce search app, and find the exact or closest possible matches available with the e-retailer.

(Logo: http://photos.prnewswire.com/prnh/20131029/648699 )

To know more about EzVisual Search, click here.

"With the eInfochips' CBIR engine enabled into our Ecommerce platform, we are now able to drastically reduce manual inquiries to our customer service center, saving us time and money, but more importantly, position us as a progressive and an easier company to do business with," said Armin Roeseler, CIO, DirectBuy Inc.

DirectBuy attributes more than $2 million in sales to the visual search technology enabled through its recently launched "I Want That" feature in its app. Visual/Image search holds special significance for Ecommerce industry as customers are increasingly driven by impulse decisions based on products they have seen in real life, where text-based descriptions are becoming an outdated approach. With visual search enabled, the entire surroundings will become a large visual showroom for the consumers to shop. An ecommerce user can simply snap and shop anytime with the application enabled in their mobile app.

"eInfochips has pioneered in building deep machine learning algorithms to interpret the meaning and context of images and to drastically reduce the time gap between desire and decision in the Ecommerce buying cycle," said Parag Mehta, Chief Marketing and Business Development Officer at eInfochips. "EzVisual Search enables search beyond the metadata, thereby reducing the user dependent terminologies for displaying relevant results."

With eInfochips' visual/image-based search solution based on CBIR technique, the Ecommerce companies will be able to provide a complete autonomy to customers and increase the choice and chance of purchase. It will also help in improving the operational efficiency of the E-retailer through real-time access to inventory systems.

About DirectBuy

DirectBuy provides its members with outstanding savings, service and selection. DirectBuy members pay confidential dealer prices with no hidden retail markup. Combined with an amazing selection of products, the company's commitment to service excellence ensures members have access to unparalleled quality and choice while being guided by experts in purchasing and design.

DirectBuy members select from over 1 million products from 700 popular brands in the U.S. and 500 in Canada while being provided lifestyle-enhancing benefits including travel packages, home improvement products and services, and much more. For more information on DirectBuy, visit DirectBuy.com.

About eInfochips

eInfochips is a global technology firm specializing in product engineering and software R&D services. The company has the infrastructure, processes and experience to seamlessly deliver turnkey solutions from its global offshore development centres for industries like Aerospace, Semiconductors, Security Surveillance & Access Control, ISV & Ecommerce, Medical Devices, and Infrastructure & Industrial Automation. The company has contributed to 500+ products and over 10M deployments in 130 countries for both small and large product organizations, across the world. It has sales presence in Atlanta, Austin, Boston, Cedar Rapids, Cincinnati, Chicago, Dallas, Detroit, Irvine, Raleigh and Sunnyvale in the US, Toronto (Canada), Bangalore (India) and London (UK).