Eggo® Sparks Kitchen Creativity With Eight Weeks Of Waffle Wednesdays

BATTLE CREEK, Mich., Sept. 10, 2013 /PRNewswire/ -- During the fall entertaining season – including football parties, Halloween gatherings and potlucks – Eggo® is inspiring families to think outside-the-box and submit unique waffle recipes in The Great Eggo Waffle Off! contest. From now through November 4, 2013, consumers can enter their creations – for breakfast, lunch, dinner or dessert – on the Eggo Facebook page for a chance to win $5,000. 

"Throughout the year, we've seen some very creative and versatile Eggo waffle recipes from our fans, and we're excited to celebrate these innovations during the Great Eggo Waffle Off!" said Kathleen Piper, Kellogg Company marketing director. "As we head into the season of fall and holiday entertaining, we are looking forward to seeing all of the fun, seasonal recipes from waffle lovers around the country during this contest."

Eggo fans can submit their waffle recipes through the Eggo Facebook page, in the categories of breakfast, lunch, snack, dinner or dessert. Each entry will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. Entry is open to U.S. residents, aged 18 and up, and submissions are accepted through November 4, 2013. The grand prize winner will receive $5,000, two runners-up will each receive $2,500 and eight weekly winners will receive a year's supply of Eggo waffles.

To spark imagination and inspire creativity, Eggo's Chief Waffle Officers, a talented group of mom and food bloggers, are starting a tasty new trend – "Waffle Wednesdays" – by creating waffle recipes each Wednesday for eight weeks beginning September 11, 2013. On each Waffle Wednesday, the Chief Waffle Officer will introduce a new dish reflecting a seasonal theme, with the recipes featured at www.facebook.com/Eggo until October 30, 2013.   

"As a mom of three boys, I learned how to concoct fun meals my picky eaters will devour, so I'm super excited to be an official Chief Waffle Officer for Eggo," said Jill Mills, author of Kitchen Fun with My Three Sons blog. "As our household gets back into school mode, I'm looking forward to creating new waffle recipes that are perfect any time of day – from a lunchbox meal to a sit-down family dinner."

To get into the fall and holiday spirit, Eggo has created some tasty recipes to demonstrate how fun and easy it can be to incorporate waffles at any meal and every occasion. Recipes include:

• Eggo Grilled Cheese Sandwiches – It's a spin on a classic: pair tomato soup with a new partner – Eggo Minis Homestyle waffle grilled cheese.
• Jack-o-Lanterns – Bring the spirit of Halloween to the kitchen with these spooky treats featuring Eggo Minis Homestyle waffles and crumbled Keebler Fudge Stripes Dark Chocolate cookies.
• Mini Turkey Delights – Surprise and delight the family with these Turkey Day desserts with Breyers Vanilla Ice Cream and Eggo Minis Homestyle waffles.
• Melted Snowman – Get the kids ready for the holidays by serving up this tasty Eggo Thick & Fluffy Original waffle snowman.

Consumers can visit www.facebook.com/Eggo for more information on The Great Eggo Waffle Off! contest.

• Click to Tweet: Waffelize your favorite fall dish and enter the Great #EggoWaffleOff for a chance to win $5,000!  http://on.fb.me/10fHx5b
• Click to Tweet: How about breakfast for dinner tonight? Share your recipes in The Great #EggoWaffleOff http://on.fb.me/10fHx5b

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

About The Great Eggo Waffle Off! Contest
The Contest provides eligible entrants with the opportunity to create an original Kellogg's® Eggo® recipe and a digital photo of their prepared recipe for submission. Winners include one Grand Prize – $5,000 (to be awarded in the form of a check to the winner); two First Prizes – $2,500 (to be awarded in the form of a check to the winner); and the eight Weekly winners get a one-year-supply of Kellogg's® Eggo® products (to be awarded in the form of 24 coupons for free Kellogg's® Eggo® products (10 ct. any variety) – up to $3.75 ea.). No Purchase Necessary. Void where prohibited. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older as of 9/9/13. Contest starts 9/9/13 at 12 PM (ET) and ends 11/4/13 at 11:59 AM (ET). To enter for free or for complete Official Rules, go to http://www.Facebook.com/Eggo.

Related Links
Eggo® Grilled Cheese Sandwiches
Jack-o-Lanterns
Mini Turkey Delights
Melted Snowman

Image with caption: "The Great Eggo® Waffle Off! contest from now until November 4." Image available at: http://photos.prnewswire.com/prnh/20130910/CG76684-a

Image with caption: "Eggo® Grilled Cheese Sandwiches." Image available at: http://photos.prnewswire.com/prnh/20130910/CG76684-b

Image with caption: "Melted Snowman." Image available at: http://photos.prnewswire.com/prnh/20130910/CG76684-c

SOURCE Kellogg Company

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