Eggland's Best Launches Contest to Find its First-Ever Chief Egg Officer

CEDAR KNOLLS, N.J., May 14, 2013 /PRNewswire/ -- If you consider yourself a good egg and recognize Eggland's Best (EB) as the best eggs, you may have what it takes to become the first-ever Eggland's Best Chief Egg Officer ("CEO"). From May 13^th to July 31^st, EB is holding a call for entry where consumers can visit the Eggland's Best website to share why they are qualified to receive the honorary title of Chief Egg Officer and the $5,000 Grand Prize.

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Candidates will be independently judged on the creativity of their entry, their affinity for Eggland's Best eggs, and their ability to represent the brand. Since Eggland's Best holds its eggs to the highest of standards, the judging process to find the first Chief Egg Officer will be no different. On September 9^th, Eggland's Best will reveal the top dozen candidates on its website, and will egg consumers on to vote for their favorite candidate by September 30^th.

The three candidates with the highest scores will reach the Finals, and the finalists will be presented with a last opportunity to demonstrate why they would make the best Chief Egg Officer. Between October 28^th and November 17^th, consumers can learn more about the three finalists before voting one last time for their favorite candidate.

"As Chief Executive Officer at Eggland's Best, I am proud that our eggs offer superior taste and nutrition," said Charles T. Lanktree, President and CEO of Eggland's Best. "I'm eager to find an individual whose enthusiasm for the brand and its nutritional benefits match all of ours at Eggland's Best."

In early December, Eggland's Best will reveal its inaugural Chief Egg Officer, who will be awarded the $5,000 Grand Prize. To ensure the new "CEO" is eating the best, Eggland's Best will provide the Grand Prize winner with a year's supply of Eggland's Best eggs, which are nutritionally superior to ordinary eggs. Also, the two runners-up will not go home empty handed, as they will be awarded $500 each and a six month supply of EB eggs.

For more information on how to enter and official rules, visit www.egglandsbest.com/chiefeggofficer.

About Eggland's Best Eggs
Eggland's Best is the No. 1 branded egg in the U.S. and is an excellent source of Vitamin D, E, and B12 and a good source of riboflavin. EB eggs have 25 percent less saturated fat and more than two times Omega-3 than ordinary eggs. Eggland's Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; one of the "Best Packaged Foods" by Prevention magazine (2012-2013); a "Best Kid Breakfast Food" by KIWI magazine (2013); a Progressive Grocer "Editors' Pick" (2012); a "2012 Category Captain" by Progressive Grocer (2012); "Best Grab-and-Go Breakfast Food" by Health magazine (2011); one of the "Top 125 Foods for Men" in the Men's Health annual nutrition awards for eight consecutive years (2005-2012); one of the "125 Best Packaged Foods For Women" according to Women's Health magazine for three years (2008, 2010, 2011); a top five "superfood" picks according to American Baby magazine (2010); and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, extra large, jumbo, cage free, organic, hard-cooked, liquid egg whites, and are certified as Kosher. For more information, visit www.egglandsbest.com.

NO PURCHASE NECESSARY TO ENTER OR WIN IN THE EGGLAND'S BEST "CHIEF EGG OFFICER SEARCH" CONTEST. Open to legal residents of the 50 United States, DC and PR, 18 or older. Void where prohibited. Contest starts 5/13/13 and ends 11/17/13. Entry Period starts 5/13/13 and ends 7/31/13. For Official Rules, which govern, visit http://www.egglandsbest.com/chiefeggofficer/rules. Sponsor: Eggland's Best, LLC.

SOURCE Eggland's Best