Eggland's Best Eggs Receive a Pink Makeover to Support Breast Cancer Awareness

CEDAR KNOLLS, N.J., Sept. 24, 2013 /PRNewswire/ --  For the fourth year in a row, Eggland's Best will help raise awareness for breast cancer by stamping their eggs with a pink "EB" alongside the signature Susan G. Komen® Running Ribbon. In 2013, America's number one branded egg company has donated $50,000 to Komen to help fund its mission, which includes innovative breast cancer research.

(Photo: http://photos.prnewswire.com/prnh/20130924/NY81784-a )

(Photo: http://photos.prnewswire.com/prnh/20130924/NY81784-b )

(Logo: http://photos.prnewswire.com/prnh/20130212/NY57963LOGO)

"Breast cancer affects many Americans and we are happy to continue to bring awareness to our customers any way we can," said Charles Lanktree, president and CEO of Eggland's Best, LLC. "We hope that by funding Komen's mission, we can help in the fight against breast cancer."

It is estimated that there will be more than 230,000 new cases of invasive breast cancer in the U.S. in 2013. However, leading a healthy lifestyle may help lower your risk of breast cancer. Maintaining a healthy weight and exercising on a regular basis help promote overall good health and may help reduce the risk of breast cancer. 

"Eating nutrient-packed foods, such as Eggland's Best eggs, which have more vitamins than ordinary eggs, is one of the best strategies for achieving and maintaining a healthy weight," says Registered Dietitian Elizabeth Ward. "I eat Eggland's Best eggs because they contain 25 percent less saturated fat and are an excellent source of heart-healthy omega-3 fats, and vitamins, such as vitamin D."

When compared to ordinary eggs, Eggland's Best eggs have 10 times more vitamin E, four times more vitamin D, double the amount of omega-3s and 38 percent more lutein. Eggland's Best eggs are also a great source of high-quality protein and B vitamins, all for just 70 calories.

"Eggland's Best is dedicated to producing nutritionally superior eggs that can easily be incorporated into a healthy diet and improve the overall health of our consumers," said Lanktree.

To find out more about Eggland's Best eggs visit www.egglandsbest.com.

About Eggland's Best Eggs
Eggland's Best is the No. 1 branded egg in the U.S. and is an excellent source of Vitamin D, E, and B12 and a good source of riboflavin. EB eggs have 25 percent less saturated fat and more than two times Omega-3 than ordinary eggs. Eggland's Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; one of the "Best Packaged Foods" by Prevention magazine (2012-2013); a "Best Kid Breakfast Food" by KIWI Magazine (2013); a Progressive Grocer "Editors' Pick" (2012); a "2012 Category Captain" by Progressive Grocer (2012); "Best Grab-and-Go Breakfast Food" by Health magazine (2011); one of the "Top 125 Foods for Men" in the Men's Health annual nutrition awards for eight consecutive years (2005-2012); one of the "125 Best Packaged Foods For Women" according to Women's Health magazine for three years (2008, 2010, 2011); a top five "superfood" picks according to American Baby magazine (2010); and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, extra large, jumbo, cage free, organic, hard-cooked, liquid egg whites, and are certified as Kosher. For more information, visit www.egglandsbest.com.

About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.

SOURCE Eggland's Best