eFuture Schedules 2010 First Quarter Release on Wednesday, May 19, 2010

Earnings Conference Call to be Held on Thursday, May 20, 2010

at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing)

BEIJING, May 10 /PRNewswire-Asia/- eFuture Information Technology Inc. (Nasdaq: EFUT) ("eFuture" or the "Company"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the quarter ended March 31, 2010 after the US market closes on Wednesday, May 19, 2010.

The earnings press release will be available on the investor relations page of the eFuture website at http://www.e-future.com.cn/eng/newslist.asp?lm=36&lmname=LM2 .

    Following the earnings announcement, eFuture senior management will host a
conference call on Thursday, May 20, 2010 at 5:00 am (US Pacific) / 8:00 am
(US Eastern) / 8:00 pm (Beijing) to discuss the Company's 2010 first quarter
financial results and recent business activity. The conference call may be
accessed by dialing:

    United States Toll Free           +1 866 519 4004
    United States Toll                +1 718 354 1231
    United Kingdom Toll Free          0808-234-6646
    Hong Kong Toll Free               800-930-346
    China Local Dial-in               800-819-0121
    China (Mobile Callers)            400-620-8038
    International Dial-in             +65 6723 9381
    Passcode               74427409 or "eFuture"

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Thursday, May 27, 2010:

    United States Toll Free             +1 866 214 5335
    United States Toll Dial-in          +1 718 354 1232
    United Kingdom Dial-in              0800-731-7846
    Hong Kong Dial-in                   800-901-596
    China North Dial-in                 10-800-714-0386
    China South Dial-in                 10-800-140-0386
    International Dial-in               +61 2 8235 5000
    Passcode               74427409

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at http://www.e-future.com.cn/ENG/newshow.asp?id=513 .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture currently serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has more than 670 employees and 20 branch offices across China. For more information about eFuture, please visit http://www.e-future.com.cn .

    For further information, please contact:

    eFuture Information Technology Inc.
     Troe Wen, Company Secretary
     Tel:   +86-10-5293-7699
     Email: [email protected]

    Investor Relations (Hong Kong)
    Ruby Yim
     Taylor Rafferty
     Tel:   +852-3196-3712
     Email: [email protected]

    Investor Relations (US)
     Mahmoud Siddig
     Taylor Rafferty
     Tel:   +1-212-889-4350
     Email: [email protected]

SOURCE eFuture Information Technology Inc.