EE Times Group to Feature 'Innovation Generation' at the USA Science & Engineering Festival, Dedicated to Helping Young Innovators Connect With the World of Technology

SAN FRANCISCO, Sept. 29 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced its plans for the USA Science & Engineering Festival, a two-week celebration of science in the Washington, D.C. metropolitan area, which begins on October 10, 2010.  The festival will offer hundreds of events leading up to a two-day Science Expo on the National Mall, October 23-24, 2010.  

(Photo:  http://photos.prnewswire.com/prnh/20100929/SF73453)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100929/SF73453)

EE Times Group's exhibit, "iPod Autopsy" gives budding engineers and scientists the opportunity to take a peek inside some popular consumer electronic devices such as MP3 players to learn more about how they work and the role that professional engineers play in designing and selecting components for them. EE Times Group is partnering with iFixit and UBM TechInsights to showcase the technology autopsies.  In addition, the exhibit will function as the press office for 100 middle school students who will act as cub reporters, covering the Festival and creating content for EE Times Group's new Innovation Generation (IGEN) website for students. EE Times Group partnered with Digi-Key to create the IGEN website, which launches in mid-October in conjunction with the Festival.

Participating middle schools were selected for the Cub Reporter program based on their application for a transportation grant sponsored by EE Times Group.  Students will be taking what they learn about at the Festival and reporting back to their peers through special multi-media presentations that will be posted on the IGEN site.

EE Times Group will be located in booth #1112; located on Wilson Plaza (outside the Ronald Reagan Building on 1301 Pennsylvania Ave, Washington, D.C.)

"Among 30 developed countries, the United States ranks 25th in math and 21st in science.  The United States is in danger of losing its position as the world's primary engine of technology innovation.  We at EE Times Group believe it is imperative that we help budding engineers and scientists connect with the world of technology and inspire them to pursue careers in science and technology," said Paul Miller, CEO, EE Times Group.  "In conjunction with our partners, Digi-Key, iFixit and UBM TechInsights, we are thrilled to offer students a medium to deliver the news from the festival as well as a peek 'under the hood' of popular technology.  We look forward to inspiring the next-generation to create incredible innovations."

EE Times Group will participate at the USA Science & Engineering Festival with more than 1,000 other exhibitors in aerospace, green energy, medicine, biotechnology, climatology, robotics, sustainability, nanotechnology, botany, neuroscience, genetics, paleontology, psychology, sociology and a broad array of other scientific disciplines.

For additional information on the USA Science & Engineering Festival, visit www.usasciencefestival.org.

About the USA Science & Engineering Festival 2010

The USA Science & Engineering Festival, a two week celebration of science spanning the Washington, D.C. metropolitan area, begins on October 10, 2010, and offers hundreds of free events leading up to a two day Science Expo on the National Mall. More than 750 organizations in industries such as aerospace, botany, biotechnology, climatology, genetics, green energy, medicine, robotics, sustainability, nanotechnology, neuroscience, paleontology, psychology, sociology and a broad array of others will participate. All events are free to the general public. The primary goal is to reinvigorate American youths' interest in science. www.usasciencefestival.org.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry.  EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists –  with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE EE Times Group

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