Edward Jones Named No. 1 Full-Service Broker by SmartMoney Magazine

Receives high marks for customer satisfaction, client statements and stock-picking

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May 24, 2010, 08:00 ET

ST. LOUIS, May 24 /PRNewswire/ -- The financial services firm Edward Jones was named the No. 1 full-service brokerage firm in the June edition of SmartMoney magazine.

"Across-the-board strength vaults Edward Jones into first place," the magazine said. "The St. Louis-based firm ranks first in three survey categories this year: stock picking, brokerage statement and customer satisfaction."

The magazine lauded Edward Jones for growing the number of financial advisors – up more than 500 since last year – to meet investor needs.

"We are honored to once again receive this recognition," said Edward Jones Managing Partner Jim Weddle. "We are particularly proud of our client satisfaction scores. Our success hinges on our ability to provide personal service from convenient branch locations. The foundation of that personal service is face-to-face interaction with our clients so that we may understand their long-term financial needs and tailor investment solutions to meet those needs."

Edward Jones consistently has been ranked highly in the SmartMoney survey as No. 1 in 2005 and 2007 and No. 2 in 2008 and 2009.

In addition to its own research, SmartMoney used a customer-satisfaction survey from J.D. Power and Associates, a trust survey from Forrester Research, a review of customer statements from Dalbar, a Web site review from Corporate Insights and stock-picking performance reviews from Zack's Investment Research to determine the rankings.

Edward Jones provides financial services for individual investors in the United States and, through its affiliate in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 10,000-plus financial advisors work directly with nearly 7 million clients to understand their personal goals -- from college savings to retirement -- and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today.

Edward Jones, which ranked No. 2 on FORTUNE magazine's "100 Best Companies to Work For 2010," is headquartered in St. Louis. The Edward Jones interactive Web site is located at www.edwardjones.com, and its recruiting Web site is www.careers.edwardjones.com. Member SIPC.

SOURCE Edward Jones