Edward Jones Celebrates "Save for Education Day"

Who:

Financial-services firm Edward Jones and its 450 branches in the St. Louis metro area (along with branches nationwide).

What:

Celebrating May 29 (5/29) as "Save for Education Day," a firm-wide holiday derived from the name of the popular college saving tool, a 529 Plan. To remind communities about the importance of setting education savings goals, financial advisors will be hosting a "529 Day" at their respective branches and dressing in "college casual" attire from their favorite colleges or alma maters. Families are encouraged to stop by their local branches to learn more about planning for their children's educational future.

In St. Louis, Mayor Francis Slay is expected to give the firm a proclamation, declaring May 29 as "Edward Jones Save for Education Day." The proclamation will be delivered to Greg Dosmann, an Edward Jones college savings expert, at 11:45 a.m. at St. Louis City Hall, 1200 Market St.

Later that evening, Dosmann will throw out the first pitch at the Cardinals vs. Kansas City Royals game. The firm is partnering with the Cardinals to raise awareness of the importance of education and saving for that education. 

In addition, costumed mascots from St. Louis area universities will be greeting Edward Jones associates as they come to work on May 29.

Photos and videos are permitted at all events.

When: 

Wednesday, May 29.

Why:

In a recent survey released by Edward Jones, less than one-third of Americans polled say they know what 529 plans are, despite the rising cost of college education.

As 529 Plans are tax-advantaged long-term investment vehicles designed specifically for future higher education expenses, the survey reveals a startling gap in college savings and preparation awareness.