EDUCAUSE Selects 90octane for Lead Generation Program

DENVER, Nov. 28, 2011 /PRNewswire/ -- EDUCAUSE, a nonprofit organization dedicated to the advancement of higher education programs through information technology, has selected conversion-driven marketing agency 90octane to develop and launch an email marketing program.

90octane will collaborate with EDUCAUSE using a third-party email tool to increase audience engagement and conversion rates. Further, 90octane will train and support EDUCAUSE employees as they increase in-house expertise and standardize analytics practices.

About EDUCAUSE

EDUCAUSE is a nonprofit association endeavoring to bridge the higher education and information technology spaces to facilitate strategic decision making processes. Operating out of Boulder, Colorado and Washington, D.C., EDUCAUSE provides publications, learning initiatives, professional development activities, research, and awards for leadership and innovation to employees at member organizations. For more information, visit www.EDUCAUSE.edu.

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. www.90octane.com

SOURCE 90octane