eDoorways' Consumer 3.0 Technology and Strategy - Key to Revenue Success

AUSTIN, Texas, April 14, 2011 /PRNewswire/ -- eDoorways International Corporation (Pink Sheets: EDWY) will soon be unveiling its revenue generating technology to tap into the rapidly growing ecommerce market - a move that could potentially bring $50 million in sales by the end of 2012.

Online commerce models that have been developed over the last 10 years have created a shift in the consumer-vendor relationship, dramatically increasing consumer control over the buying experience.  eDoorways' strategy is to embrace this shift by leveraging its technology and the functionality of existing web-based service offerings to create a new consumer-oriented service called "Consumer 3.0."

"Our goal at eDoorways is for the consumer to have the ability to spontaneously create ecommerce ecosystems with social networking components that can be generated quickly and simply called 'FlashChannels,'" stated Gary Kimmons, CEO of eDoorways International Corporation. FlashChannels, or portable cells, can include many or all of the functions in the eDoorways platform while being transportable and capable of running in any environment.

The Company sees FlashChannels as a unique experience using PowerKey technology to allow people to connect with others who share similar interests, or those with needs, in a real-time environment. This allows the search and collaboration functions to be added to the ecommerce experience in a way that is roughly analogous to blending Google, Facebook and eBay's functionality into a single, seamless environment.

For example, an avid fisherman may create a FlashChannel that has a mission and purpose to search and connect with other people who have an interest in fishing and to search for the sale of a Shimano Cumara fishing rod. A fishing supply store may create a FlashChannel where they have a Shimano Cumara on sale. Using eDoorways' PowerKey technology and a new Java-based content management system, the FlashChannel will connect the fisherman and the supply store in a real-time collaborative environment where they can immediately communicate and conduct the sale.

With Consumer 3.0 comes the functionality to invoke ecommerce, integrate with and leverage the mass appeal of eBay and Amazon. Consumers will be given the ability to search and integrate with the big online commerce and social media sites.  This will allow eDoorways to harvest the crops of the big traffic sites and tap into the power of what is already in the market, instead of having to create critical mass from the ground up.

Key insiders believe that the successful application of Consumer 3.0 could pay dividends In terms of eDoorways' ability to carve a niche in the emerging consumer personalization marketplace.  The company has set a market penetration goal for the remainder of 2011 and the first quarters of 2012 of one-tenth of one percent ($50 million) in sales.  If eDoorways can penetrate half of one percent of the market, sales could be in the range of $500 million.

For more information on eDoorways International Corporation and/or the "eDoorways" (www.eDoorways.com) initiative, please e-mail a package request to [email protected]. You can also visit our corporate website at www.eDoorwaysCorp.com, make comments via the corporate blog (www.eDoorways.wordpress.com), follow us on Twitter (http://twitter.com/edoorways), or visit our Facebook Fan Page (http://facebook.com/edoorways).

Safe Harbor for Forward-Looking Statements:

Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.

Contact:
Jeffrey Staller, President
Heritage Corporate Services, Inc.
(561) 210-5675
[email protected]

SOURCE eDoorways International Corporation