edo Interactive Names Tim Finn SVP of Strategic Sales

NASHVILLE, Tenn. and SAN FRANCISCO, Feb. 22 /PRNewswire/ -- edo Interactive, a pioneer in digital and mobile marketing solutions, today announced the appointment of Tim Finn as senior vice president of strategic sales.  Finn will be responsible for developing and managing relationships with financial institutions and card issuers that can leverage edo's patent pending marketing platform.

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Finn, who will work from edo's Nashville offices, will support the vision of delivering innovative reward programs through edo's marketing platform. By leveraging pre-existing global payment and mobile networks, retailers and brands can drive targeted and measurable messages and offers to consumers. This new model of digital offers known as Prewards®, moves consumers from browsing to actual buying. Through Prewards offering, edo can help financial institutions extend the life and loyalty of their clients while at the same time improving their card portfolio economics.

"When I saw edo's card issuer data highlighting the significant impact that Prewards has on card loads and average card spend, I became extremely impressed," said newly appointed senior vice president of strategic sales, Tim Finn. "I'm excited to be part of a team that provides such a unique offering to the issuer community."

"Tim brings more than 15 years of brand relationship management experience with both big brands and financial institutions helping us continue on our path for growth," said edo CEO Ed Braswell.  "He's a strong believer in our Prewards technology and we know he will be able to effectively communicate edo's value to potential strategic partners."

Prior to joining edo Interactive, Finn was SVP of Information Services at First Data Corporation where he was instrumental in building a marketing solution designed specifically for the benefit of First Data's closed-loop prepaid merchant clientele.  He was also previously the SVP of Sales for Pay By Touch where he successfully sold the first fully integrated biometric authentication, payment and personalized marketing solution ever implemented in the retail petroleum industry.

About edo Interactive, Inc.

edo Interactive is the leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers.  edo's comprehensive marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions. For more information, please visit www.edointeractive.com.

SOURCE edo Interactive, Inc.