Edmunds.com Deploys MicroStrategy Dashboards to Perform Comprehensive Analysis of its Automotive Websites

MCLEAN, Va., June 8 /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Edmunds.com has deployed MicroStrategy dashboards to gain timely insight into key performance indicators (KPIs) across the company. Edmunds.com Inc. publishes four Web sites and is the leading online resource for automotive consumer information.

Edmunds.com uses MicroStrategy to perform a wide range of analysis across its business, including advertising and revenue analysis. Edmunds.com deployed MicroStrategy dashboards to executives and other business users to provide them with visibility into clickstream, financial, lead generation, product, and other data related to the company's automotive Web sites. This enables Edmunds.com to assess revenue and product performance; track leads and advertising effectiveness; make comparisons vs. forecasts; and further improve the services it provides consumers.

The Edmunds.com dashboards are based on dozens of datasets, derived from multiple terabytes of data. Regardless of the large volume of data available within the dashboards, business users can access, navigate, and analyze their personalized dashboards within seconds. Edmunds.com achieves this high performance by leveraging MicroStrategy's in-memory technology to pre-generate the datasets in batches before distributing them to end users. MicroStrategy accelerates query performance by pre-calculating all required computations with MicroStrategy's in-memory acceleration engine. Edmunds.com also credits its 64-bit operating system with helping it achieve high performance.

"MicroStrategy's dashboards have been very well received by our business user community," said Philip Potloff, Chief Information Officer for Edmunds.com. "The dashboards enable our business users to easily analyze large volumes of data within seconds. This rapid access to critical KPIs provides decision-makers with timely insight into all appropriate areas of the business."

"We're delighted that Edmunds.com is leveraging MicroStrategy's dashboards and in-memory technology to provide seamless, high performance BI solutions to its business users," said Sanju Bansal, MicroStrategy's Chief Operating Officer. "MicroStrategy's robust BI platform has the scalability and flexibility to analyze large volumes of data and provide valuable insights into essential business areas."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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SOURCE MicroStrategy Incorporated

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