Edmunds.com, Carfax Partner To Help Dealers Sell More Cars

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Dec 11, 2013, 11:35 ET

SANTA MONICA, Calif. and CENTREVILLE, Va., Dec. 11, 2013 /PRNewswire/ -- Edmunds.com and Carfax today announced a new agreement that enables dealers and manufacturers to include Carfax® Vehicle History Reports™ for used cars listed on Edmunds.com. Starting in early 2014, dealers who use Carfax can provide potential buyers with free access to Carfax Reports for their cars listed on Edmunds.com with just a single mouse click.

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"Carfax Reports are an integral part of our selling process," said John Della Penna, general manager at Route 22 Toyota in Hillside, N.J., part of the Bram Auto Group. "For nearly 20 years, we've sold more cars for more money by including a Carfax Report with every vehicle we sell. It's what our customers want, both online and on our lot."

More than 27,000 dealers and 37 manufacturer Certified Pre-Owned programs choose Carfax Reports to help build confidence in their inventory and sell cars faster. Now, they can leverage their partnership with Carfax even more by including the Carfax name alongside every vehicle they list on Edmunds.com. In fact, when dealers provide free Carfax Reports, online shoppers are twice as likely to look at those cars and five times more likely to submit a lead, according to a new independent study.

"Providing access to vehicle history reports generates trust between car shoppers and dealers, and we believe that trust makes it easier for car shoppers to buy and for dealers to sell," stated Edmunds.com Vice President Brian Terr. "Our renewed relationship with Carfax helps Edmunds.com's community of car shoppers and dealers build trust and move forward together with higher satisfaction in the process."

Edmunds.com has approximately 18 million visitors each month. Re-entering into an agreement with Carfax gives dealers and manufacturers partnered with Edmunds.com another way to more effectively merchandise their inventory online.

"Edmunds.com is an incredibly valuable resource for used car buyers and sellers," said Bill Eager, vice president of Carfax. "We look forward to a great relationship with Edmunds.com and are excited to see our mutual customers have their Carfax Reports on Edmunds.com once again."

About Edmunds.com, Inc.
Edmunds.com is a car-shopping Web site committed to helping people find the car that meets their every need. Almost 18 million visitors use our research, shopping and buying tools every month to make an easy and informed decision on their next new or used car. Whether you're at the dealership or on the go, we're always by your side with our five-star Edmunds.com iPhone and iPad apps and our Edmunds.com Android App. Our comprehensive car reviews, shopping tips, photos, videos and feature stories offer a friendly and authentic approach to the automotive world. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.

About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com. Carfax was recently acquired by IHS Inc. (NYSE: IHS).

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SOURCE Carfax