Edison Initiates Coverage on Yowie Group ADR

Edison Investment Research, a leading international investment research firm, announces the initiation of full coverage of Yowie Group's ADR

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Edison Investment Research

Sep 21, 2015, 11:52 ET

LONDON, September 21, 2015 /PRNewswire/ --

Highlights of the analysis on the Yowie Group ADR by Edison's consumer analysts Beth Senko and Paul Hickman include:

Yowie Group, listed in Australia, is engaged in brand development of the Yowie chocolate confectionery product, digital platform, and licensed consumer products. The company's brand vision includes distribution in North America, with further expansion planned into Australia, New Zealand and Asia, where the Yowie brand's equity remains strong. Expansions into Europe and the Middle East are key strategic priorities for a second-stage brand rollout.

(Logo: http://photos.prnewswire.com/prnh/20130417/608168 )

Yowie's experienced management aims for global rollout of its confectionery and seeks to leverage the brand into licensing deals for other merchandise. The initial focus is the US market, where Yowies are being rolled out to a number of retailers including all Walmart stores. Management has a short-term window to maximise penetration by 2018, when its patent expires, and is pushing the pedal hard. The Walmart rollout provides tremendous visibility and the opportunity to grow both the brand, and shareholder returns dramatically.

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For more information please contact:

Beth Senko, Edison Investment Research, +1-646-653-7033

Paul Hickman, Edison Investment Research, +44(0)20-3681-2501

[email protected]

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