EDENS and Lenox Marketplace give Fixtures Living, award-winning experiential showroom, its first-ever presence in Georgia
SAN DIEGO, June 12, 2013 /PRNewswire/ -- Fixtures Living, a unique and innovative retail concept specializing in premium lifestyle products for the home, will make its Georgia debut in the summer of 2014, at EDENS' popular Lenox Marketplace in Atlanta. The opening will mark the store's seventh location overall, and the fourth to be situated in a premium retail environment.
"We look forward to becoming a part of the Atlanta community, and are proud to be the newest member in EDENS' impressive portfolio," said Jeffery R. Sears, CEO of Fixtures Living. "The Lenox Marketplace offers a highly diverse and engaging array of popular brands," Mr. Sears continued, "and we are honored to be a part of that shopping experience."
"We are thrilled to be partnering with Fixtures Living at Lenox Marketplace. Their corporate values, focus on consumer experience and product offerings are the perfect complement to Buckhead and the greater Atlanta community," said Jodie McLean, EDENS President and Chief Investment Officer.
Based upon the store's award-winning Costa Mesa showroom, the 27,000 square-foot Atlanta store will offer a signature "try before you buy" experience now synonymous with the Fixtures Living brand. Shoppers will be encouraged to test-drive products in fully-functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.
"These stores enable visitors to shop in an entirely different way by dreaming of, playing with, and selecting products that will lead to better living," explained Mr. Sears. "The products we carry are integral to creating cherished memories, and we believe that the process of selecting them should be just as memorable."
Like all other Fixtures Living showrooms, the Lenox Marketplace location will be staffed with Lifestyle Advisors, Personal Wellness Directors, and a full-time Culinary team. Other unique store features include full-immersion expos, such as a spa-inspired "Sanctuary", a backyard-style "Patio" replete with working grills, and a live demo kitchen known as "Bridget's" — all in service of the The Why — to bring joy into customers' lives.
About Fixtures Living
Fixtures Living is a place for people to dream about, play with, and choose products that make life's moments worth sharing. Specializing in premium lifestyle goods for the home, the store carries a hand-culled array of best-in-class brands for indoor-and outdoor-kitchens, laundry rooms and the bath, from exquisite decorative plumbing to entire Health-and-Wellness Systems. Currently in three California markets the store is poised to Fixtures Living upcoming locations into several other major U.S. cities including Illinois and Texas.
About EDENS
EDENS develops, owns and operates community-building centers in primary markets throughout the East Coast. Focusing on innovative development and redevelopment together with key acquisitions in urban areas, the Company has built an institutional-quality portfolio of 111 retail centers. EDENS has Regional Headquarters in Boston, New York, Washington D.C., Atlanta, Miami and Columbia, SC. For additional information about the Company and its retail real estate portfolio, please visit www.edens.com.
SOURCE Fixtures Living
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