Edelman Research Highlights Perception About Artificial Intelligence Future

Respondents See Benefits but Think AI Will Benefit the Wealthy, Harm the Poor and Cause Societal Disruption

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Mar 11, 2019, 15:00 ET

SILICON VALLEY, Calif., March 11, 2019 /PRNewswire/ -- Sixty percent of the general population and 54 percent of tech executives believe that regulation of artificial intelligence technology is critical for its safe development, according to the 2019 Edelman Artificial Intelligence (AI) survey. Developed by the Edelman AI Center of Expertise with input from the World Economic Forum (WEF), the study compares the general public's perceptions of AI to those of senior tech executives with a front row seat on AI development and deployment.

While 91 percent of tech executives and 84 percent of the general public believe that AI constitutes the next technology revolution, there are very real concerns for society, business and government, ranging from smart toys that could invade children's privacy to negative impacts on the poor, to a loss of human intellectual capabilities. About a third of both groups (30 percent of the general population; 33 percent of tech executives) believe AI-powered "deepfake" videos could lead to an information war that, in turn, might lead to a shooting war.

"Our survey explores the issues surrounding AI, from the more obvious positives of improved healthcare and manufacturing to the countervailing concerns overhanging widespread adoption," said Sanjay Nair, global technology sector lead, Edelman. "We found both groups are curious about AI, yet there is also substantial uncertainty and worry that AI use could lead to widespread job loss, income inequality and social isolation."

Among the study's key findings:

54 percent of the general public and 43 percent of tech executives say AI will hurt the poor, and 67 percent and 75 percent, respectively, believe it will benefit the wealthy;
71 percent of the general public and 65 percent of tech executives worry that AI will lead to a loss of human intellectual capabilities;
74 percent of the general public and 72 percent of tech executives say that smarter AI-powered devices will lessen the need for people to interact with others, leading to more isolation;
81 percent of the general public and 77 percent of tech executives believe that advances in AI will likely cause a reactionary response from a society that feels threatened;
51 percent of the general public and 45 percent of tech executives agree that AI-powered "deepfake" videos could mean that no information is believable and that they are highly corrosive to public trust.

"The Edelman AI survey is both broad and deep and raises many profound issues," said Kay Firth-Butterfield, head of artificial intelligence and machine learning at the World Economic Forum. "It is clear from the results that business and government need to be thoughtful and take action across many issues to ensure the potential harmful effects of AI do not cause society to lose the clear benefits that can accrue from the technology. The global community must be aware of the risk factors associated with this type of transformation, and at the same time create an environment where the benefits can be spread proportionately throughout society."

To view the complete survey, please visit: https://edl.mn/2TiripX

About Edelman

Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 "Agencies to Watch" by Advertising Age and "Global Agency of the Year" by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the "Best Places to Work." Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).

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SOURCE Edelman