Edelman Establishes U.S. Integrated Marketing Unit With Launch of Ruth

NEW YORK, Oct. 4 /PRNewswire/ -- Edelman, the world's largest independent public relations firm, announced today it is establishing an integrated marketing unit to serve the growing cross-channel strategy and content needs of marketers.  

The new unit, to be named Ruth: Edelman Integrated Marketing — in honor of  company matriarch Ruth Edelman — convenes the expertise of Edelman's long-standing in-house specialty creative teams with new creative talent and account managers recruited from the integrated marketing, brand, and advertising industries. Ruth offers brand and visual identity, editorial, graphic design, direct consumer advertising, event production and mobile marketing, and play-anywhere content. Ruth is equipped to partner with companies from all industries — and with budgets of varied scale — as well as to compete with boutique marketing firms.  Current clients include Bunge, CAMFED International, eBay, Onlineshoes.com, Pfizer, Savers/Value Village, Starbucks, Samsung, Smith Brothers Farms, and UPS.

"As the lines of distinction between marketing disciplines blur, it's important that we come to the table with a suite of solutions to help our clients express and market their brands in smart, inventive ways," said Matthew J. Harrington, president and CEO, Edelman U.S.  "As content becomes a primary driver of brand interaction, we're broadening the ways we help clients deliver rich experiences and connect and build loyalty with their audiences," Harrington said.

Harrington has ultimate management responsibility for the new unit, which will open the door to new clients while continuing with those already working with Edelman.

"There is no better way to honor the matriarch of the Edelman family than to name a new Daniel J. Edelman business after her," said Patrick McGuire, president, Ruth.  "For 58 years, Ruth Edelman has been a protector of the Edelman brand.  She has inspired several generations with her energy, style, creativity, and passion for the causes she cares deeply about, especially mental health," McGuire said.

Regional hubs in New York, Seattle, Chicago, and Washington D.C. are staffed by more than 70 creative directors, art directors and designers, writers, producers and event specialists as well as account directors and senior strategists.  Work spans the health, technology, and consumer goods and services industries.

The new business unit complements Daniel J. Edelman's existing specialty businesses that include Blue, a specialist in reputation and issues advocacy advertising; MATTER, focused on sports and entertainment marketing; DJE Sciences, concentrated on scientific communications; and StrategyOne, Edelman's research services business.

For more information about Ruth please visit ruth.us.com or find us on Facebook.com/ruthintegratedmarketing.

About Edelman

Edelman is the world's largest independent public relations firm, with wholly-owned offices in 53 cities and 3,400 employees worldwide.  Edelman was named Advertising Age's top-ranked PR firm of the decade and one of its 2010 Best Places to Work; Adweek's "2009 Agency of the Year"; PRWeek's "2009 Agency of the Year" and "UK Consultancy of the Year"; and Holmes Report's "Agency of the Decade," "2009 Best Large Agency to Work For" and "2009 Asia Pacific Consultancy of the Year." Edelman owns specialty firms Blue (advertising), StrategyOne (research), RUTH (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment).  Visit www.edelman.com for more information.

SOURCE Edelman