Eddie Bauer Opens Flagship Location in San Francisco

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Nov 25, 2014, 10:00 ET

SEATTLE, Nov. 25, 2014 /PRNewswire/ -- Eddie Bauer is pleased to announce the opening of a new flagship location today in the center of San Francisco's premier shopping district of Union Square. This is the second store for the brand in the downtown San Francisco area, and will serve as the ultimate resource for outfitting outdoor adventures.

"With access to mountains, trails, and the ocean, San Francisco is an ideal playground for anyone with a passion for outdoor exploration," said Mike Egeck, Chief Executive Officer for Eddie Bauer. "Nearly two million adults live in the Bay Area and identify themselves as outdoor enthusiasts. As this community continues to grow, there is a greater need for premium outdoor products that inspire and enable every adventure. We are excited to expand our presence in the Bay Area to better serve this active market."

Located at 128 Post Street, the 5,500 square foot location will feature an expansive selection of Eddie Bauer apparel and gear. Consumers will have access to the complete footwear collection, outdoor gear and the very latest in Men's and Women's Sportswear, Travex travel apparel and award-winning outerwear from First Ascent, including a full assortment of its ski outerwear and apparel. The new store will offer premium outerwear styles for kids, enabling the entire family to get outfitted for adventure.

In celebration of the opening, the original Eddie Bauer down suit worn by Jim Whittaker, the first American to summit Mount Everest during the historic 1963 expedition, will be on display. The store will also feature a Twitter-activated vending machine that will dispense Eddie Bauer gift cards to customers who engage in social sharing while in store using @eddiebauer and #liveyouradventure. The iconic Eddie Bauer down suit and Twitter-activated vending machine will be on location until Friday, December 5.

To learn more about Eddie Bauer, please visit www.eddiebauer.com.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at www.eddiebauer.com, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.

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SOURCE Eddie Bauer