eCommLink Announces Market Ready(TM) Program

LAS VEGAS, April 22 /PRNewswire/ -- eCommLink, a leading value-added prepaid debit processor, announced today the release of the eCommLink Market Ready™ program for the prepaid debit market.  This turnkey solution enables companies to start selling and distributing their own prepaid debit card quickly, effectively and at a significantly lower cost than with traditional programs.

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"There are a lot of companies who have a sizable client base or retail footprint that would benefit from a prepaid debit card, but who aren't equipped to take on the full traditional role of a program manager," stated Vicente Mota, Senior Vice President of Sales, eCommLink. "The eCommLink Market Ready program is designed to enable these companies to quickly enter the prepaid market by combining their sales and distribution expertise with our own proven knowledge of the prepaid debit space."

The eCommLink Market Ready program is a true turnkey solution for bringing a card to market, with eCommLink handling everything from working with the card manufacturer to providing cardholder support.  

"The goal of the eCommLink Market Ready program is to remove the obstacles that keep a program manager from being able to focus on what they know best – selling to their market.  We have removed the need for these companies to negotiate with numerous vendors or to become experts in prepaid and its regulations," states Ennio Ponzetto, CEO, eCommLink. "This will revolutionize the prepaid debit market by widening the pool of companies that can participate and succeed in the industry."

eCommLink's Market Ready program offers a general purpose reloadable prepaid Visa® card, that can be used anywhere Visa is accepted and at the ATM.  Cards can be reloaded via direct deposit, Green Dot®, Visa Ready Link® or at participating merchants.  The cards offer a variety of value added features to optimize the cardholder experience including companion cards, card-to-card transfers, and SMS and email alerts.

About eCommLink, Inc.

eCommLink, Inc. (www.ecommlink.com) enables program managers and financial institutions to maximize revenue from their prepaid debit programs.  The Company's flexible prepaid processing platform, innovative features and industry experience allows clients to create customized prepaid programs for their specific markets while ensuring quality, security and time to market.  eCommLink supports the full array of prepaid debit programs, including general spend, payroll, teen, gift, travel, government and loyalty cards.

SOURCE eCommLink