Ecommerce Veteran Sarah Dorsett Named President at Nanit

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Feb 14, 2019, 07:55 ET

NEW YORK, Feb. 14, 2019 /PRNewswire/ -- Sleep technology startup Nanit, creators of the most advanced smart baby monitor and sleep tracker ever developed for the nursery, announced today the appointment of Sarah McCollum Dorsett as President. An experienced ecommerce retail executive, Dorsett will oversee the day-to-day business operations including retail development, brand strategy, marketing, and partnerships both domestically and abroad.

Nanit has seen triple-digit sales growth each year since launching in 2016, and has even bigger plans in 2019, after recently announcing a new line of breathing tracking wearables, and being named one of Time Magazine's "Best Inventions" of 2018.

"This is an exciting time for the company as we move toward further customer adoption of our award-winning products and at the same time expand our omnichannel retail presence. I am confident that Sarah's retail experience and leadership will have a significant impact on our success in the United States and globally as we work to bring Nanit to new and emerging markets," said Dr. Assaf Glazer, co-founder & CEO at Nanit.

Prior to joining Nanit, Dorsett served as Vice President of Ecommerce at Bed Bath & Beyond, where she drove ecommerce transformation. Dorsett has an accomplished background in ecommerce that has spanned more than a decade. She specializes in site merchandising and marketing improvements that have driven double-digit retail revenue growth with executive positions held at Century 21 Department Stores and Bloomingdales.com. Dorsett found her niche early in 2004 at Coty, where she discovered e-marketing and e-commerce skills in the then-budding industry.

"This is a great opportunity to work with a very talented team of scientists, engineers, designers and parents that are at the forefront of the consumer healthtech landscape with products that offer innovative and trusted solutions for parents," said Dorsett. "I have observed the company's unique position in the market and couldn't be more excited to join their leadership team and apply my background to help strengthen and grow their business."

About Nanit

Founded in New York City, Nanit's mission is to use technology, science and data to create innovative products that are safer and smarter, for parents and babies everywhere. Nanit combines computer vision, machine learning and advanced camera sensors that measure a baby's sleep cycle and breathing motion, to provide actionable insights that lead to healthier, improved sleep for the baby and the entire family.

Since launching in 2016, Nanit has tracked over 15 million hours of sleep, 3 million parental visits, and over 2 million morning wakeups. As a result, 94% of Nanit customers state that they have benefited from more sleep, since using the Nanit Plus Sleep System. Nanit's award-winning products are available at national retailers in the U.S. and Canada including buybuy BABY, Best Buy, Crate & Kids, Babies "R" Us Canada, Pottery Barn Kids, Amazon, and on Nanit.com. For more information, please visit www.nanit.com or follow @getnanit on Facebook/Twitter and @get_nanit on Instagram.

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EJ Media Group
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SOURCE Nanit