EB Sport Group Introduces WeGo Fitness Motivator Products

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- EB Sport Group™, a leading provider of innovative sport and fitness products, is today introducing WeGo, a new line of wearable fitness tracking products. Affordable, easy to use and integrated with a user-friendly smartphone app which is backed by MapMyFitness, WeGo allows users to seamlessly track their fitness progress and goals. Two feature products from WeGo, the HYBRID and the CLIP, headline a family of products, which includes two other fitness trackers, as well as a micro-sized passive monitor. WeGo's line includes products for all individuals – no matter fitness level or activity type – and is available in a variety of colors.

"WeGo makes it easier for everyday consumers to monitor their activity and take part in the booming fitness tracker market," said Herbie Calves, Senior Vice President of Marketing & Product Development at EB Sport Group. "Most wearable devices require consumers to either spend more than they want or purchase features they aren't really interested in. WeGo products will encourage people who want to live a healthier lifestyle by providing them with good looking products that are easy-to-use and affordable."

The WeGo HYBRID fitness band blends functionality and style while monitoring your health and fitness metrics. This wrist-worn fitness bracelet is available in a variety of colors, and is integrated with an on-demand OLED display. The WeGo HYBRID also monitors the users' time in motion, and tracks sleep, all while doubling as a watch. Additionally, the WeGo Hybrid:

• Tracks all-day data: calories and fat grams burned, distance traveled and steps taken
• Enabled with Bluetooth connectivity
• Includes a rechargeable battery – Lasts up to 7 days

The WeGo CLIP is a waist or pocket-worn fitness tracker, that measures core metrics such as calories and fat grams burned, steps, distance, as well as sleep time and quality. Additionally, the WeGo CLIP:

• Comes with Soft PU Holder/Clip and an integrated OLED Display
• Monitors time in motion
• Enabled with Bluetooth connectivity
• Includes a rechargeable battery – Lasts up to 7 days

WeGo users can view daily activity data either on the devices or by uploading it to the smartphone app. Users are able to customize their profile within the app in a few short steps, and easily track activity all day to gain insight into how much they move, how much they sleep, and more. The WeGo app provides a community for users to share their data and accomplishments within their circles.

WeGo is available now at major retail stores, including Sports Authority, Dick's Sporting Goods and more, with prices ranging from $30 to $80. For more information, please visit: joinWeGo.com or WeGo's Facebook page.

About EB Sport Group
EB Sport Group is a leading provider of innovative sport and fitness products. The Group manages a number of well-recognized brands, distributed globally through specialty sporting goods and department stores, mass merchants and catalogs. EB Sport Group is a division of EB Brands Holdings Inc., a developer, manufacturer and marketer of a comprehensive range of consumer products through numerous retail distribution channels in the U.S and across 70 countries worldwide. Established in 1979, the worldwide headquarters are based in Elmsford, NY. For more information, visit www.ebsportgroup.com.

SOURCE EB Sport Group