EB and INRIX Show Street Smart Automotive Technology at CES

LAS VEGAS, Jan. 9, 2012 /PRNewswire/ -- EB (Elektrobit), a leading developer of cutting-edge embedded technology solutions for the automotive and wireless industries, is developing next-generation navigation systems with a variety of new driver-assistance features.

With real-time traffic data from INRIX, EB street director enables innovative 3-D map displays; speed alerts and speed-limit assistance and traffic-jam information. An upcoming release for EB street director will include an ADAS horizon, enabling applications like; real-time accident warnings.

"Today, advanced traffic technologies and smart navigation data are standard requirements in a connected world that ranges from entry-level to high-end solutions," said Alexander Kocher, EB's president of automotive software. With EB, automakers and suppliers are not just buying a product, but a knowledgeable, global engineering team to integrate it."

Consumer benefits made possible by EB and INRIX navigation technology include route optimization that considers traffic flow, weather conditions, construction projects and accidents, as well as information about fuel prices and station locations, including charging stations for electric vehicles and diesel-fuel availability.

"We're excited about our collaboration with EB to deliver solutions to automakers that meet their customers' needs for simpler, safer access to traffic information, navigation and other connected driver services on the road," said Bill Schwebel, senior vice president of marketing and product management, INRIX.

EB street director supports multiple providers of map-data content to cover world navigation.  A new dynamic POI interface feature allows consumers to add, change, or remove POIs while navigation is running and introduce new POI types and icons at runtime. In addition, multiple services can connect to EB street director dynamic POI interface in parallel.

For more information visit www.Elektrobit.com/automotive  and  www.inrix.com.            

SOURCE EB (Elektrobit)