Easterseals & A.C. Moore Arts & Crafts, Inc. Launch Crafting A Better World Spring Campaign

In-store campaign supports Easterseals Make the First Five Count® Initiative

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Mar 16, 2017, 07:00 ET

CHICAGO, March 16, 2017 /PRNewswire-USNewswire/ -- A.C. Moore and Easterseals are ensuring all children have the opportunity to succeed in the earliest years of life in an easy and crafty way through this spring's Crafting A Better World campaign.

A.C. Moore is teaming up with Easterseals' Make the First Five Count® to help young children in their communities get the important Easterseals services they need to live happy and healthy lives. A.C. Moore's in-store campaign runs March 19^th through April 15^th in local stores.

Since 2010, A.C. Moore has raised nearly $1 million in support of Easterseals' Make the First Five Count® initiative. Make the First Five Count offers online resources, including a free screening tool, to help parents monitor their child's progress in reaching development milestones in the first five years of life. So far, Easterseals and A.C. Moore have helped nearly 60,000 parents, grandparents and other loved ones take the next step in ensuring their child's wellness.

"We know that the first five years of life are critical in a child's development and long-term success," said Katy Neas, Executive Vice President, Easterseals. Easterseals is excited to partner with A.C. Moore for the eighth consecutive year to ensure child wellness, development, and happiness.

"As a company deeply involved in our local communities, A.C. Moore shares Easterseals' commitment to giving our nation's young children the best possible start in life so they can reach for, and realize, their potential," said Pepe Piperno, owner and CEO, A.C. Moore. "We are honored to continually support such a wonderful organization, giving customers of all ages the opportunity to express their creativity, while raising awareness and critically important funds to help children living with autism and other disabilities and their families."

Easterseals will also be launching a video featuring children served by the organization nationwide making a craft. A link accompanying the video will be used to connect viewers to a donation page to enhance contributions generated by A.C. Moore customers in-store during the campaign.

Why A.C. Moore and Easterseals
Together, A.C. Moore and Easterseals are igniting a movement designed to unite all parents and children through crafts and cause. Easterseals has walked alongside parents and families for almost 100 years. We know that the first five years of a child's life are the most critical ones for development. Crafting connects, says Neas: "Not only are crafts an enjoyable activity for children, simple crafting can also help children learn important skills that affect their overall development. "Crafting is just one of the ways parents can observe their children's developmental progress."

About A.C. Moore
Create more. Share more. Save more. ™ A.C. Moore is a specialty retailer offering a vast selection of arts, crafts and floral merchandise to a broad demographic of customers. The first A.C. Moore store opened in Moorestown, New Jersey in 1985, and has expanded to more than 135 stores in the eastern United States from Maine to Florida. A.C. Moore is devoted to being the first choice for product selection, value and service that inspires and fulfills unlimited creative possibilities. The assortment of merchandise consists of more than 60,000 stock keeping units, or SKUs, with approximately 40,000 SKUs offered at each store at any one time. It also offers custom framing in the majority of stores. In-store events and programs for children and adults provide hands-on arts and crafts experience and encourage the creativity of customers. For more information visit http://www.acmoore.com/about

About Easterseals
For nearly 100 years, Easterseals has been the indispensable resource for people and families facing disability. Through the work we do in communities across America, Easterseals is changing the way the world defines and views disability by making profound, positive differences in people's lives every day. Join us as we take on disability together at www.easterseals.com or www.MaketheFirstFiveCount.org

SOURCE Easterseals