Eastern Union Offers Hope to Besieged Commercial Real Estate Investors With New App Upgrade

Eastern Union rushes rollout of free ‘eCALC’ app feature to help buyers, lenders and brokers remotely underwrite transactions during COVID-19 quarantine and lockdown

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Eastern Union

Mar 30, 2020, 08:32 ET

NEW YORK, March 30, 2020 /PRNewswire/ -- The COVID-19 pandemic is impacting every sector of the American real estate market. Eastern Union -- one of the country's leading commercial real estate finance firms -- has publicly committed to step up and assist the property financing industry. The company is rolling out a suite of free funding-related software tools to help commercial real estate investors better cope with the inevitable economic decline.

Ira Zlotowitz, founder and president of Eastern Union

"We know the next few months will be turbulent," said Eastern Union founder and president Ira Zlotowitz. "Lenders are putting deals on hold, underwriters are struggling to valuate assets, and deals are being scrutinized more closely than ever. The typical commercial real estate investor can no longer get by with basic calculations or numbers. Running intricate financial modules and doing deep dives of potential risk scenarios will be required, often on the fly, to get any deal closed in the foreseeable future."

Eastern Union recently invested more than a quarter million dollars to upgrade its popular Eastern Union App and build a mobile-based platform that is downloadable to any Smartphone and designed for on-the-go use. The customized software, known as eCALC, enables buyers, lenders, and brokers to fully underwrite a transaction -- from calculating cap rates, to figuring out blended-rate mortgage payments, to determining internal rate of return (IRR), to calculating equity waterfall distribution -- all in the palm of their hand.

A proprietary app of this magnitude, complete with customizable features not available anywhere else, would ordinarily require payment of a monthly user fee. However, in light of the serious industry threat posed by COVID-19, Eastern Union will continue to offer the app free of charge, even with these new features not available anywhere else.

"The investors and syndicators I've spoken with are very worried. With the Coronavirus forcing people to work at home or remotely, Eastern Union decided to speed up the app release, and we will continue to add additional innovative features," said Mr. Zlotowitz. "In less than four minutes, you can transform an offering memorandum (OM) or a basic setup to a calculator, and view a full 10-year model that will calculate internal rate of return, equity multipliers, and return on investment (ROI) – all without requiring expensive software programs or a large back-office staff to run the numbers."

While other apps in the iOS and Android marketplace, including the original Eastern Union App, offer basic underwriting calculators, Eastern Union asserts that this new app is the first to provide a full lineup of calculator resources that extends across any transaction's entire life cycle.

The new eCALC feature also allows buyers, lenders, and brokers to save and share data after transaction-related calculations have been completed. A forthcoming iteration of the Eastern Union App will allow users to securely share data via Excel or PDF formats, and re-open their calculations using other software programs.

"Basically, Eastern Union's upgraded app serves as an intelligent commercial real estate toolkit, allowing investors to fully value and underwrite deals instantaneously, even while practicing social distancing and working remotely at the kitchen table," said Mr. Zlotowitz. "We feel the game-changing Eastern Union App is our contribution to help the commercial real estate industry better cope with the challenges that so many clients and fellow professionals are now facing."

The free Eastern Union App is now available for download in the App Store and Google Play Store.

ABOUT EASTERN UNION

Founded in 2001, Eastern Union is a leading national commercial mortgage brokerage firm employing more than 100 skilled brokers and real estate professionals and closing $5 billion in real estate transactions annually. Eastern Union's capital introductions are handled through its affiliate company, Eastern Equity Advisors.

Boasting one of the highest transaction volumes in the industry, the Eastern Union team leverages its close relationships with banks and its extensive knowledge of the commercial real estate marketplace to bring clients the best rates available. Eastern Union's tenacity and experience enable the company to arrange financing for complex, multi-state, multi-site portfolios, as well as loans for smaller, single-property transactions.

Eastern Union's groundbreaking commercial real estate app serves as an intelligent commercial real estate toolkit and includes features such as eCALC, which enables investors to fully value and underwrite deals instantaneously and in the palm of their hand. It is available for download in the App Store and Google Play Store.

With nationwide operations, Eastern Union is headquartered in New York, with numerous branches along the East Coast. For more information, visit www.easternunion.com.

MEDIA CONTACT:

Steve Vitoff
Eastern Union
516 652 0785
[email protected]

SOURCE Eastern Union