EarthDaily Analytics Rebrands Agriculture Division to EarthDaily Agro, Expands Service Offerings to Provide Enhanced Solutions

Company launches new, next-generation agricultural analyticssoftware platform bearing the trusted Geosys name

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Jan 19, 2022, 10:30 ET

GLENDALE, Ariz., Jan. 19, 2022 /PRNewswire/ -- Today at the 2022 PrecisionAg VISION Conference, EarthDaily Analytics Corp. ("EDA" or the "Company"), a vertically-integrated data processing and analytics company pairing cutting-edge Big Data tools with proven Space technologies, announced the rebranding of its Geosys division to EarthDaily Agro. The Company also announced the launch of a new, next-generation software platform offering best-in-class agricultural analytics service with unmatched reach, speed, quality and integration capabilities.

Today at the 2022 PrecisionAg VISION Conference, EarthDaily Analytics Corp. (“EDA” or the “Company”), a vertically-integrated data processing and analytics company pairing cutting-edge Big Data tools with proven Space technologies, announced the rebranding of its Geosys division to EarthDaily Agro.

In addition to its role as a presenting sponsor at VISION, EarthDaily Agro hosted a virtual media roundtable to share the news and discuss how decision-makers in the AgTech industry can use the new platform to tackle some of the world's most challenging and dynamic issues in real-time.

EarthDaily Analytics Chief Executive Officer Don Osborne told attendees that the new name reflects the agricultural and food systems division's essential role within the larger EDA business, with the agricultural service offering positioned to benefit from EDA's rapid expansion and unmatched scalability and capability within the value-added geoanalytics sector.

"We're excited because EarthDaily Agro's dramatically strengthened service offering for our agricultural customers epitomizes what's next for our entire EarthDaily Analytics business, moving far beyond bulk images and data to incorporate our value-added geoanalytical insights and solutions into customers' workflows in a way that helps them mitigate risk and make the best possible decisions every day," Osborne said. "We are especially proud to share this announcement at VISION, where leaders on the forefront of agriculture and technology integration come together to connect and push the envelope for the benefit of people and businesses the world over."

The well-known Geosys brand will live on as the name of EarthDaily Agro's next-generation software platform — a platform that is easier to use and offers more flexibility, faster speed and greater scale — to provide more customers with more data in more markets in agriculture. The new platform will be rolled out over the course of the first quarter 2022.

"Geosys has been a pioneer in the agriculture data and analytics space for more than 30 years," said Dave Gebhardt, General Manager of EarthDaily Agro. "The new Geosys platform is just as visionary — it's unlike anything else out there right now in terms of data, speed, reach and ability to fully integrate customized scientific-grade data and insights directly into customers' systems and workflows. By combining satellite imaging and advanced analytics to effectively mitigate risk and increase efficiency, we are enabling more sustainable outcomes for the organizations and people who feed the planet."

Fabricio Pezente, CEO of agriculture credit provider Traive, shared how the ag-fintech company benefits from EarthDaily Agro's unparalleled data technology and machine learning to disrupt agriculture lending in Brazil.

Teddy Bekele, Chief Technology Officer of agribusiness and food company Land O'Lakes, discussed how real-time, actionable insights help to evaluate and assess conservation impacts at the field level – balancing the farmer's need to be profitable while being a good steward of natural resources.

Osborne also noted to attendees that the EarthDaily Agro rebranding and new Geosys platform, combined with the ongoing construction of the Company's latest satellite constellation, all contribute to realizing the Company's commitment to delivering a highly differentiated and increasingly value-added service that sets its customers meaningfully apart from the competition.

About EarthDaily Agro
EarthDaily Agro uses satellite imaging to provide advanced analytics to mitigate risk and increase efficiencies – leading to more sustainable outcomes for the organizations and people who feed the planet. Formerly known as Geosys and established 30 years ago, EarthDaily Agro is the first global digital agriculture company founded by agronomists. A division of EarthDaily Analytics, EarthDaily Agro is headquartered in Minneapolis, Minnesota, USA, with offices in Europe, Australia and Brazil. For more information, visit www.earthdailyagro.com.

About EarthDaily Analytics
EarthDaily Analytics, headquartered in Vancouver, British Columbia, observes, verifies, and predicts changes to the Earth's surface to help people understand those changes and take action to deliver sustainable outcomes for their organizations and the planet. Our evidence-based, actionable insights help address some of the world's greatest challenges, from sustainable agriculture and disaster management to climate change monitoring and forestry protection, among many others. For more information, visit www.earthdaily.com

About the VISION Conference
The VISION Conference is the only platform that convenes leadership across industry sectors with aligned partners to shape a forward-looking, strategic roadmap for integrating innovations. VISION takes a focused look at ways data and tech trends will change our operations in the near future. Importantly, VISION engages voices from across the food value chain—from allied constituents to other industry representatives, and early-adopting agribusiness professionals. The VISION Conference is the only event in the world that leverages Meister Media Worldwide's global agriculture and horticultural market experience and legacy of leadership in precision agriculture. This is North America's definitive precision agriculture and digital farming event.

About Meister Media Worldwide
Meister Media Worldwide offers business solutions designed to cultivate a sustainable world through the power of knowledge. It accomplishes this through a host of integrated print, digital and data product offerings, and a variety of in-person events with a singular focus: to further specialized agriculture globally. In addition, its business services division utilizes Meister Media's wealth of knowledge, combined with the latest technology, to develop strategic business services from concept planning through development and delivery. An industry leader, Meister Media's mission is to be your trusted partner, empowering the business of global agriculture to grow a better world. With headquarters in Willoughby, Ohio, Meister Media Worldwide was founded in 1932 and operates out of offices throughout the United States and around the world. MeisterMedia.com

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SOURCE EarthDaily Analytics