Earnest Analytics launches enhanced transaction data panel called Vela Velorum

News provided by

Jul 05, 2023, 09:12 ET

NEW YORK, July 5, 2023 /PRNewswire/ -- Earnest Analytics (FKA Earnest Research), the leading data analytics firm for investors, companies, and consulting firms, has launched an enhanced transaction data panel derived from their Vela dataset called Vela Velorum. This panel incorporates new debit card data, increasing the total number of accounts from ~66 million to ~100 million.

Vela Velorum data begins in 2018. The dataset incorporates the same credit card data available in the existing panel, now called Vela Gamma, which begins in 2016.

The Vela Velorum transaction dataset is currently available via S3, Snowflake, and BigQuery. It will also be available in Dash, Earnest's proprietary web-based analytics platform, in the near future.

"Vela Velorum is a meaningful addition to Earnest's growing suite of credit card, pricing, CPG, and healthcare data. This larger panel provides unparalleled sample sizes, allowing decision-makers to get the most accurate pulse on consumer behavior down to the city level."
-Natalie Beden, Senior Product Manager

For more information on Earnest or to schedule a demo, visit:
https://www.earnestanalytics.com/schedule-a-demo-form/

About Earnest Analytics
Founded in 2012 as Earnest Research, Earnest Analytics measures the consumer and healthcare economies with real-time data, providing actionable insights for institutional investors, companies, consultants, and government agencies. Our structured datasets provide clear, correlated signals, with tools for deep fundamental analytics on Consumer Spend, Retail Pricing, CPG, Foot Traffic, and Healthcare Claims. Earnest enables companies to deeply understand consumer habits and national health trends. For more information visit www.earnestanalytics.com.

For Press Inquiries Please Contact
Deanna Kim, Senior Marketing & Media Relations Associate
[email protected]

SOURCE Earnest Analytics