E-mail Marketing: Not as Easy as It Looks

NEW YORK, Aug. 9, 2013 /PRNewswire/ -- While it may not be as "shiny and new" as its younger cousins Facebook, Twitter, Pinterest, etc., e-mail marketing continues to hold its own as a major driver in the ecommerce marketing universe.^[1]  Though marketers and public relations professionals might consider themselves skilled—and schooled—in the art and best practices of e-mail marketing, it never hurts to take a fresh look.  In the latest article on PR Newswire's Small Business PR Toolkit, Steve Lazuka, Founder of Interact Media and Creator of the Zerys platforms, illustrates pitfalls even the most veteran communicators can fall prey to in their e-mail campaigns.

(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )
(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO )

To learn more about e-mail marketing best practices and common errors to avoid:  http://bit.ly/13HlxR7

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Pamela Bartlett
Vice President, Channels
PR Newswire
+1.201.360.6016
[email protected]

^[1] http://www.wired.com/business/2013/07/email-crushing-twitter-facebook/

SOURCE PR Newswire Association LLC