E-cig company, GreenSmartLiving, to aid Colorado wildfire relief effort

SALT LAKE CITY, June 26, 2013 /PRNewswire/ -- E-cigarette company, GreenSmartLiving, announced today that it will launch a wildfire aid program to help those affected by the Black Forest wildfire. From July through September, the company will donate 10% of its sales from the state of Colorado to Pikes Peak Foundation Emergency Relief Fund. This fund has been designated to benefit non-profits, first responders and other agencies providing shelter, food, water, cleanup materials, safety equipment and other assistance to the thousands of people who remain displaced from the most destructive wildfire in the state's history.

According to the U.S. National Park Service, humans cause 90% of U.S. forest fires; discarded cigarettes being one of the most commonly cited means. A study published earlier this year by the USDA estimates that an average of 418 forest fires are started by cigarette smokers each year, scorching an average of 22,387 acres of forest annually.

"Though a cigarette may not be responsible for the devastation and destruction the people of Colorado are facing as a result of these fires, we hope to educate the public about the fire danger cigarettes pose, provide an alternative that mitigates these dangers, while supporting those displaced in Colorado," said GreenSmartLiving CFO, Nathan Petersen.

Colorado residents interested in committing to a smoke-free lifestyle, reducing the number of cigarette-sparked fires, and supporting their displaced neighbors in need, can find GreenSmartLiving products at fine retail outlets across the state, and online.

About Pikes Peak Community Foundation
Pikes Peak Community Foundation traces its history back to the original Colorado Springs Community Trust, which quietly made millions of dollars of grants to improve the quality of life in the community over a 70-year history of service to citizens in the Pikes Peak Region.  Since 1996, the Pikes Peak Community Foundation has generated more than $100 million for a wide range of charitable purposes in our community.

For more information, visit the Pikes Peak Community Foundation website.

About GreenSmartLiving, Inc. 
Ranked the third largest electronic cigarette company in the convenience store channel according to IRI, GreenSmartLiving prides itself on providing smart alternatives for a better life. Its rechargeable e-cigarette is a 100% tobacco-free, tar-free, smoke-free, and recyclable alternative for traditional cigarette smokers. GreenSmartLiving products are available in fine retail outlets across the United States and online.

For more information, visit the GreenSmartLiving website.

SOURCE GreenSmartLiving