E. & J. Gallo Winery Acquires U.S. Distribution Rights For Luxury Italian Wine Brand, Pieropan

MODESTO, Calif., March 9, 2015 /PRNewswire/ -- E. & J. Gallo Winery (Gallo) announced today that it has been awarded the exclusive rights to distribute Italy's famed Pieropan wines in the United States beginning May 9, 2015.

Pieropan will join Allegrini and Poggio al Tesoro wines in Gallo's new Luxury Wine Group (LUX Wines).  Gallo started LUX Wines in 2014 to meet the evolving needs of its customers.  LUX's vision is to represent iconic wine suppliers from the most noteworthy denominations and appellations around the world. 

"We are thrilled to represent Pieropan and add their wines to our LUX Wines portfolio," said Roger Nabedian, Senior Vice President of Gallo's Premium Wine Division.  He added, "Four generations of the Pieropan family have been dedicated to making the finest traditional varieties of Soave.  These wines are widely appealing and we are excited to share Pieropan's award-winning wines with American consumers."

The Pieropan business was founded in 1880 in the heart of the medieval village of Soave, a few miles east of Verona.  The family has been producing the finest traditional varieties of Soave since the early 1900's.  Today, the winery is run by Nino and Teresita Pieropan along with their sons Dario and Andrea.  Their commitment to managing their vineyards in an environmentally sustainable way has been passed down from one generation to the next and the family utilizes a successful blend of traditional and modern winemaking practices guaranteeing true quality in every bottle.

The Pieropan portfolio that LUX Wines will be distributing includes the Soave Classico 'La Rocca,' Soave Classico 'Calvarino' and Pieropan Soave Classico.

About E. & J. Gallo Winery
Established in 1933 in Modesto, California, by Ernest and Julio Gallo, E. & J. Gallo Winery has become the world's largest winery and the foremost winery in the art of grape growing, winemaking, distribution and marketing of wines. With nine wineries strategically located in wine regions in both California and Washington and access to grapes from vineyards in all of the premier grape-growing areas of both states, Gallo produces wines in every category, to suit every taste. Gallo imports wine and spirits from nine different countries around the world.  Some of the brands in Gallo's wine portfolio include Gallo Family Vineyards, Barefoot Cellars, Apothic, Louis M. Martini, MacMurray Estate Vineyards, Bridlewood, Mirassou Winery, Frei Brothers Reserve, William Hill Estate, Edna Valley Vineyard, Columbia Winery, Martín Códax, Brancaia, LaMarca and Ecco Domani.  The Winery is also expanding its portfolio with distilled spirits and has recently added New Amsterdam Gin, New Amsterdam Vodka, Familia Camarena Tequila and Shellback Rum.  

LUX Wines is an importer of fine wine purveyors founded by E. & J. Gallo Winery.  LUX Wines hand-selects truly distinct, terroir-driven wines from highly acclaimed wineries around the world that transcend time and are deeply rooted in tradition.  For discerning American wine enthusiasts, LUX offers a growing, international portfolio of iconic wines.

SOURCE E. & J. Gallo Winery

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