E. & J. Gallo Announces the National Expansion of Viniq, America's First Shimmery Liqueur

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Feb 09, 2015, 08:37 ET

MODESTO, Calif., Feb. 9, 2015 /PRNewswire/ -- E. & J. Gallo announces its newest innovation is now available nationwide. The latest addition to Gallo's expanding spirit portfolio, Viniq^® is America's first shimmery liqueur that tastes great and looks glamorous. Viniq Original is a delicious fusion of premium vodka, Moscato, natural fruit flavor, and a one-of-a- kind shimmer.

E. & J. Gallo created this first of its kind liqueur, to offer on-trend Millennial consumers a new spirit with a unique look that shimmers when shaken. The irresistible shimmer catches your eye in the bottle and in your glass. The shimmer is the same ingredient that gives frosting its shine or rock candy its sparkle. Viniq was initially tested in seven markets and immediately became a staple at some of the hottest nightspots in Los Angeles and Atlanta. On the shoulders of this successful test, Gallo decided to expand nationally.

"With the national launch of Viniq, we are responding to an overwhelming amount of consumer and customer demand. E. & J. Gallo is pushing the traditional category limits by introducing a new and innovative spirit, expanding our portfolio with completely differentiated offerings," said Gerard Thoukis, senior director of marketing for Viniq. "Viniq was created with the on-trend millennial consumer in mind who is looking for something more than the current options. The product gives the on-trend millennial consumer a cocktail that is refreshingly delicious with a shimmery appearance that dazzles."

Viniq has been coined the largest new trademark introduction in distilled spirits since 1978 based on sales growth following the regional product launch. Viniq is now sold from coast to coast and is available in 750mL bottles for a suggested retail price of $19.99 and 375mL bottles for a suggested retail price of $12.99. The national product expansion is supported with national media, sampling and promotion in key metro areas including Atlanta and Los Angeles.

Viniq shimmery liqueur is best served straight on the rocks, or with favorite mixers for a delicious and shimmery cocktail experience.

Signature Viniq Original Cocktails:

A-List:

3 parts. Viniq^®2 parts champagne
Orange Wheel
Pour all into an ice-filled elegant glass, garnish with an orange wheel.

Shimmer-tini:

2 parts Viniq^®2 parts cranberry juice
1 part New Amsterdam® Peach Vodka
2 dashes of bitters
Mint sprig, lime wedge, berries
Pour all into a tall glass, stir thoroughly, add ice, stir again and garnish with a mint sprig, a lime wedge and berries.

Payday:

3 parts Viniq^®1 part lemonade (1/2 lemon juice/half simple syrup)
½ part premium orange liqueur
2 parts champagne
Mint sprig
Pour all into a shaker, stir thoroughly, strain, garnish with a mint sprig and enjoy.

About Viniq
Viniq, America's first shimmery liqueur was introduced in May of 2014. An innovative product that tastes and looks great, Viniq is a fusion of premium vodka, Moscato, natural fruit flavors and a one-of-a-kind shimmer. For more information visit, http://www.viniq.com/.

About E. & J. Gallo Winery
Established in 1933 in Modesto, California, by Ernest and Julio Gallo, E. & J. Gallo has become the world's largest winery and the foremost winery in the art of grape growing, winemaking, distribution and marketing of wines. With nine wineries strategically located in wine regions in both California and Washington and access to grapes from vineyards in all of the premier grape-growing areas of both states, Gallo produces wines in every category, to suit every taste. In addition, Gallo imports wines from fourteen wineries around the world. Some of the brands in Gallo's wine portfolio include Gallo Family Vineyards, Barefoot Cellars, Apothic, Louis M. Martini, MacMurray Ranch, Bridlewood, Mirassou Vineyards, Frei Brothers Reserve, William Hill Estate, Edna Valley Vineyard, Columbia Winery, Martin Codax, Brancaia, LaMarca and Ecco Domani. E. & J. Gallo is expanding its portfolio into distilled spirits with the addition of New Amsterdam Gin, New Amsterdam Vodka, Familia Camarena Tequila, Shellback Rum and Viniq.

Press Contact:
Amanda Greenfield
Zeno Group
212-299-8957 / [email protected]

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SOURCE Viniq