Dynamite Data, The State-Of-The-Art Provider Of Real-Time E-commerce Channel Data, Selects The Pollack PR Marketing Group As Its Agency Of Record

LOS ANGELES, May 9, 2012 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today, that following a competitive agency review, it has been retained by Dynamite Data to lead its public relations efforts.  

PPMG has been engaged to develop proactive PR strategies to capitalize on the existing retail and e-commerce news cycles, as well as secure profile visibility for Dynamite as a leading player in the growing Big Data sector.

Dynamite Data uses state-of-the-art data mining techniques to provide e-commerce data to leading manufacturers and merchants. Instead of using dated merchant-provided data "feeds", Dynamite Data's bots automatically extract real-time information from merchant 'buy pages' on client demand.  Dynamite uses sophisticated natural language processing techniques -- the same way a human brain does, to deliver the freshest and most accurate pricing, stock status and ratings/review information for the e-commerce channel.

"We selected PPMG because they have a solid track record of working with early stage companies and have great strategic PR expertise," said Diana Schulz, CEO of Dynamite Data.

Noemi Pollack, founder and CEO of PPMG said, "Dynamite Data is a game changer in its approach to data mining. Big Data is significantly impacting how merchants and manufacturers compete today—they will either embrace this dynamic, new approach or be left behind. The Big Data era is here to stay and we are excited to partner with Dynamite Data, an early leader in the space."

About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 27-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 global firms with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com or follow us on Twitter @PollackPRMktg. 

SOURCE The Pollack PR Marketing Group