Dynamic Trio of Testing and Targeting Features on Show at World's Largest Event for Online Retailers

Monetate showcases Dynamic Badging, Dynamic Text, and Dynamic Overlay at Internet Retailer Conference and Exposition in Chicago (IRCE, Booth 721)

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Monetate, Inc.

Jun 08, 2010, 08:35 ET

CHICAGO, June 8 /PRNewswire/ -- Monetate, a vendor of choice for testing, targeting, and personalization services for websites, this week demonstrates a trio of unique product features to the thousands of online retailers and marketers attending the Internet Retailer Conference and Exposition at Chicago's McCormick Place.

"Based on the very positive feedback from retail clients who have already deployed these features, we anticipate a lot of retailer interest at this event," says Monetate Founder and CEO David Brussin (http://www.monetate.com).

Monetate's real-time marketing platform enables quick and easy testing of website content and features. When tested content and features are seen to have a positive effect on key metrics, such as conversion and Average Order Value (AOV), retailers can instantly implement them for all site traffic or targeted traffic segments.

The three features that Monetate will be highlighting at IRCE are:

Dynamic Badging: Adds eye-catching badges like "Top Seller" to product shots in online store search results and other pages, without any changes to product images.

Dynamic Text: Adjusts website content in real time with segment-specific variables, like a banner reading "Chicago's Best Source for Online Values" generated on-the-fly and shown only to shoppers visiting the site from Chicago.

Dynamic Overlay: Uses hover-based overlays to reveal useful information to online shoppers, like product details and cart content, without navigating away from the current web page.

According to Brussin: "These features are not only easy to implement with Monetate, but we enable retailers to automatically test them against a control group before deploying site-wide."

"At Monetate, we believe testing is not an end in itself but a tool to better target the right content to the right traffic segment at the right time," says Scott Samios, Monetate's VP of Sales. "Our clients need to make data-driven marketing decisions and they love the fact that the Monetate dashboard accurately reports statistical significance for the content or site changes they want to evaluate and potentially deploy."

Adds Brussin: "We love the fact that we not only help online retailers execute accurate and detailed tests, but we make it very easy for them to deploy the results of those tests, creating targeted, personalized websites that produce significant incremental revenue."

About Monetate, Inc.

Monetate is the leading independent provider of testing, targeting, and personalization services for websites. Every day, major retailers like QVC and Urban Outfitters use Monetate to make the most of their online marketing dollars and website investments. We help them test product pitches and accurately target specific audience segments, anywhere on their sites, without bothering the folks in IT.

Monetate Real-Time Marketer installs on your website with just one tag and lets you test (A/B and MVT) then target and personalize, any content, on any page, quickly, easily, and for a predictable price.

Monetate Mobile adds mobile-native navigation, search, GPS store location, and more, to any site, overnight. One tag is all it takes to install.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner and an eTail Preferred Solution Provider. Monetate is also a member of Shop.org. For more information, visit http://www.monetate.com.

Media Contact:

Stephen Cobb, Evangelist: 904-377-5528
Blair Lyon, VP Marketing: 610-724-6452

Monetate, Inc.
100 Four Falls Corporate Center, Suite 407
Conshohocken, PA 19428
Phone: 484-323-6313
Fax: 484-323-6311