DYMO Partner Alliance Program Offers Extensive Sales Support For VARs and ISVs

Co-marketing and promotional services help drive business growth

News provided by

DYMO

Feb 13, 2012, 08:00 ET

ATLANTA, Feb. 13, 2012 /PRNewswire/ -- DYMO® has introduced its DYMO Partner Alliance program in the U.S. to include sales and marketing alliances tailored to value-added resellers (VARs) and independent software vendors (ISVs) that are developing identification applications for a variety of vertical markets, including healthcare, shipping, visitor management, retail and foodservice.

The new DYMO Partner Alliance program offers VARs and ISVs a wide range of support, tools and information to effectively integrate high-quality on-demand label printing into their selling solutions. Benefits include numerous marketing- and sales-focused services, such as:

  • Co-branded marketing collateral
  • Field and technical sales support
  • Tradeshow marketing
  • Product training and education
  • Product certification and roadmap reviews

According to Gavin Daniels, Director of Segment Marketing, DYMO solutions are attractive to those VARs and ISVs seeking to offer multifaceted label printing and identification solutions for small- and medium-sized facilities.

"DYMO presents an ideal complement to the solutions being offered by VARs and ISVs," said Daniels. "With our superior identification solutions, and our unwavering focus on sales and marketing support, DYMO can truly enhance the value of VAR and ISV sales programs and help to create new revenue opportunities."

DYMO offers tiered programming – at the Bronze, Silver and Gold levels – designed to meet the specific sales and marketing needs of individual VAR and ISV partners.

For more information about the DYMO Partner Alliance program, please visit www.dymo.com/solutions.

About DYMO

DYMO is the master brand name for the Newell Rubbermaid Labeling Technology & Integrated Solutions global business unit portfolio. In a world that demands greater productivity and measures it at every opportunity, DYMO provides businesses, educational institutions and consumers with innovative and easy ways to share, manage and organize information with improved efficiency and satisfaction.

Our DYMO brands are organized into three solutions:

  • DYMO® / Labeling Identification Solutions include DYMO hand-held label makers, PC connected label and postage printers, plus Industrial labeling tools (www.dymo.com).
  • DYMO™ / Endicia® Postage Technologies include Endicia online shipping and mailing services (www.endicia.com), as well as customized postage (www.pictureitpostage.com). 
  • DYMO™ / Mimio® ITT (Interactive Teaching Technologies) include Mimio interactive whiteboard technology, digital ink recorders, document cameras, student response systems and engaging lesson plan content (www.mimio.com).

These brands complement Newell Rubbermaid's strong portfolio of leading global brands, which also includes Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

Media Contact
Lauren Knox, Ketchum, 404-879-9157
[email protected]

SOURCE DYMO

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