Durex Says Yes, Yes... Yes! To National Orgasm Day

NEW YORK, July 31, 2014 /PRNewswire/ -- To celebrate National Orgasm Day today, Durex has released new findings from a survey that explores where people fantasize about having orgasms and where they actually have them. The results suggest that Americans are far kinkier in their minds than in reality, but not entirely as tame as you might think.  According to the survey data, 39 percent of those surveyed said they fantasize about having an orgasm on the beach, while 30 percent fantasize about it happening in the movie theater¹. The data also revealed insights into more risque behavior, with 28 percent of those surveyed dreaming of an orgasm in the elevator, but only a mere 4 percent having been brave enough to do it.

The survey from Durex, the number one condom brand worldwide, discovered that some of the best sex can be found at home. Data from the survey found that people were very willing to "sexplore" in the comforts of their own home, with 35 percent admitting to having orgasms in the kitchen and 54 percent choosing to steam up the shower in a more pleasurable way. However, the greatest findings were in the apparent wild sides just itching to come out, which Durex hopes will be achieved on National Orgasm Day. Some of the most unique places that people surveyed admitted to fantasizing about having an orgasm included 28 percent who want to achieve an orgasm in the office, 22 percent who'd like to climax in a fitting room, and 15 percent who prefer the silent approach in the library.

"The results highlight how people desire to go that bit further but have not had the confidence to do so or tell their partner. Couples who are up to the challenge will see a positive impact on their sex life," said Dr. Laura Berman, Durex's resident sexpert. "Sharing more with your partner, especially your fantasies, leads to greater sex. The more connected you feel, the more likely you are to step it up a gear by trying new things in and out of the bedroom, which will help strengthen your relationship."

Some other key stats from the survey include:

• 32 percent fantasize about having an orgasm on a plane, but only 5 percent admit to being a part of the Mile High Club.
• Only 23 percent fantasized about having an orgasm in a car, but 36 percent found themselves in that situation anyway.
• 20 percent fantasized about having an orgasm on a roof or balcony, with only 5 percent actually achieving that feat.
• 16 percent fantasize about having an orgasm in the back of a cab.
• 10 percent wished they could have an orgasm on the subway, but only 2 percent have ever "reached their destination."
• 7 percent daydream about having an orgasm in a church. Hallelujah!
• 3 percent have had an orgasm in a cemetery and 8 percent have fantasized about doing so.

"We wanted to have some fun to mark National Orgasm Day while inspiring couples to have open yet intimate conversations to see where it takes them," said Aurore Trepo, marketing director, Durex USA. "The research also found 93 percent of those surveyed have more intense orgasms with a trusted partner, reinforcing that there is no reason to hold back when asking for what you want, especially on a holiday such as this!"

Encouraging couples to get closer to go further builds on Durex's mission to inspire couples to achieve the fulfilling sex life they deserve, to improve the sexual health and happiness of couples all over the world. An infographic of the results can be found on Durex's Twitter and Facebook page where followers can get involved by sharing their own fantasy spot using the hashtag #OPlaceOFace.

For more information and educational tips, visit the Durex website.

Survey Methodology
¹Survey was conducted via youSamp among a sample size of 1000 male & female respondents, age 21+.  Survey was conducted between July 22 - 23, 2014.

For more survey results, please contact Porter Novelli.

About Durex
Durex® is the #1 sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.

For more information, go to www.Durex.com.

About RB:
RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhea. Overall RB wants to reach 200 million people to improve their health and hygiene behavior.

For more information visit www.rb.com.

Contact:
Jennifer Krug
Porter Novelli
T 212.601.8264
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140730/131962

SOURCE Durex