Durex® Comes Out In Support Of The LGBT Community

Durex to sponsor NYC Pride Ride during Pride Month

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Jun 16, 2014, 09:00 ET

NEW YORK, June 16, 2014 /PRNewswire/ -- Durex, the number one condom brand in the world and sexual well-being leader, announced today that it will sponsor the NYC Pride Ride on June 22. NYC Pride Ride is a nationally recognized cycling event organized by OutCycling, a leading LGBT cycling club in New York City, to raise money for the promotion of a healthy and active lifestyle for the LGBT community.

Durex's mission is for everyone to have the most gratifying and rewarding sex possible, no matter their sexual preference. NYC Pride Ride, now in its second year, is a partner of Heritage of Pride as a sporting event of Pride Month. The event brings together cycling enthusiasts from the Tri-State area for an organized ride while also encouraging cycling as a way of healthy living among the LGBT community.

The ride is suitable for all levels of riders, with routes ranging from 15 to 100 miles. This year's theme is "Cycle to Celebrate," and a portion of the proceeds will go to the development of a LGBT youth cycling program, which will serve as a way to educate and inform young riders about a healthy lifestyle through cycling.

"We are proud to partner with OutCycling for the NYC Pride Ride and show our support for the LGBT community," said Aurore Trepo, marketing director, Durex USA. "Durex believes that everyone has the right to a healthy and satisfying sex life – which is why we could not be more pleased to be a part of an event that shares these values and is aligned with our mission to create products that allow everyone to maintain a healthy and active lifestyle."

"NYC Pride Ride is a very exciting moment for the LGBT cyclists in New York City," said Graham Weinstein, co-founder, OutCycling. "Cycling has played a significant role as a healthy alternative for the LGBT community in the city. We felt it was time to elevate the awareness of our mission, creating this fun and meaningful event. We're thrilled that Durex shares our view and support for our community."

The entire month of June is dedicated to the Heritage of Pride, which hosts New York City's Pride events in commemoration of the Stonewall riots of 1969 – the beginning of the modern Gay Rights movement. The Pride Parade takes place this year on June 29, 2014, and OutCycling will be marching in the parade.

RB, Durex's parent company, is sponsoring all employees who wish to participate in the ride by covering their registration and jersey fees to show their support for the community.

For more information, visit the Durex website or visit the Durex Facebook page. Riders can register for the NYC Pride Ride by visiting NYCPrideRide.org.

About Durex
Durex® is a globalleading sexual well-being brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.

For more information, go to www.Durexusa.com.

About RB
RB is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's. RB has close to half of its revenues coming from it 2 emerging market Areas and just over half from its developed market Area. Over 70% of core revenues come from the health and hygiene categories of the portfolio.

RB people and its culture are at the heart of the company's success. They have an intense drive for achievementand a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhea. RB has been recognized as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 36,000 people worldwide.

For more information visit www.rb.com.

About OutCycling
OutCycling is an LGBT bike club set up to promote safe recreational cycling in New York City and the metro area. OutCycling hosts safe, fun and accessible day trips for all, including Back-to-Biking classes designed to get those who have not ridden in years back on a bike and comfortable with cycling safely in New York City. OutCycling is dedicated to creating memorable bike rides experiences for the LGBT community and works hard to maintain an atmosphere that warmly welcomes newcomers and leads to rich, long-lasting friendships.

Contact:
Jennifer Krug
Porter Novelli
212.601.8264
[email protected]

SOURCE Durex