Duracell Expands Smart Power Portfolio With Wireless USB Charger

Compatible with Duracell's award-winning myGrid charging pad, the myGrid USB Charger can charge hundreds of devices anywhere at anytime

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Procter & Gamble

Nov 09, 2010, 09:00 ET

BETHEL, Conn., Nov. 9, 2010 /PRNewswire/ -- Duracell has strengthened its commitment to provide power to consumers wherever and whenever they need it with the introduction of the Duracell myGrid USB Charger. The newest addition to its Smart Power portfolio, the Duracell myGrid USB Charger is a Lithium-ion rechargeable battery that gives users the freedom to stay connected to devices they value most without the hassle of searching for an outlet. Electronic devices are an integral part of today's mobile and modern lifestyle and Duracell Smart Power continues to offer reliable solutions to keep them powered.

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(Photo: http://photos.prnewswire.com/prnh/20101109/CL97352-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101109/CL97352-b )

The Duracell myGrid USB Charger is compatible with hundreds of popular devices such as smart phones, e-readers, MP3 players, portable gaming devices, GPS units, Bluetooth® headsets, and virtually anything else that can be connected with a USB cable. Its compact size makes it ideal for travel and convenient to have on-hand as an everyday accessory for reliable extra power. Recharging the Duracell myGrid USB Charger is simple as it is compatible with the Duracell myGrid charging pad, which has been recognized by PC World and US Airways magazine as a top product of 2009. Users simply drop the Duracell myGrid USB Charger onto the myGrid and go, or it can be charged through its USB input.

"The mobile lifestyle isn't just about cell phones. From iPhones, GPS systems or portable games like the Nintendo DS series, consumers rely on a number of devices to stay connected, entertained and informed," said Bob Jacobs, Duracell marketing director, North America. "Duracell, through our Smart Power portfolio of products, is dedicated to providing consumers with the power solutions they need. USB Charger is a great example of this vision that gives you freedom to use your devices when away from the power grid."

The Duracell myGrid USB Charger provides extra power for more use-time on popular devices. For example, the Duracell myGrid USB Charger can provide at least four hours on smart phones such as the iPhone and latest BlackBerry® models, at least 100 hours of reading on e-readers such as the Kindle^TM, at least 30 hours on MP3 players, and at least 10 hours on Bluetooth headsets. The Duracell myGrid USB Charger is available at select CVS, Target and Walmart stores and in time for the holidays at Amazon.com and Drugstore.com for an MSRP of $34.99. For hi-res images and additional information visit, duracellmediacenter.com

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell_Power, and like us on Facebook.com/Duracell.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble