Duracell Debuts Portable Universal Netbook AC Adapter

Versatile, Compact New AC Adapter is an Ideal Companion to Popular Netbooks

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Jul 29, 2010, 09:00 ET

BETHEL, Conn., July 29 /PRNewswire/ -- Duracell continues to provide consumers with power solutions that keep them connected to the devices they need the most with the launch of the new 40-Watt Universal Netbook AC Adapter. In keeping with the Duracell Smart Power initiative, the adapter is designed to maximize power efficiency and portability, making it an ideal accessory for today's popular mini-computers.

(Photo: http://photos.prnewswire.com/prnh/20100729/CL42593 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100729/CL42593 )

The demand for netbooks has exploded since first coming to market three years ago. In 2009, worldwide unit shipments of netbooks grew an astonishing 100.8%, according to market research firm iSuppli(1). The Duracell 40-Watt Universal Netbook AC Adapter offers netbook owners a compact and lightweight spare adapter that meets their portability needs. It includes four interchangeable voltage controlling tips to work with hundreds of netbook makes and models including Acer, Asus, Dell, HP/Compaq, Lenovo and more.

The user-friendly tips automatically switch between 12V and 19V, depending on the netbook's power requirement, ensuring that the correct and safe amount of voltage is delivered to the device every time. Weighing in at just nine ounces, the Duracell adapter is among the lightest on the market – making it easy to slip into the pocket, purse or computer bag, mirroring the portability of the netbook itself. It gives users dependable charging capacity at home, the office, school or at the airport – anywhere equipped with a standard AC wall outlet. The adapter is also energy-efficient, drawing less than .5W of electricity when plugged into the wall but not being used to power a netbook.

"Given the popularity of netbooks in recent years, we're offering consumers a convenient accessory to help keep their mini-computers charged up wherever they take them. The small size and versatility of the Duracell Universal Netbook Adapter enhances netbooks' portability for added convenience," said Bob Jacobs, Duracell marketing director-North America.

The Duracell 40-Watt Universal Netbook Adapter is available now at Amazon.com and TigerDirect.com for $49.99 MSRP. It will be available at WalMart.com, CompUSA.com, CircuitCity.com, CDW.com, Buy.com, Newegg.com, PCMall.com, OnSale.com and Zones.com beginning in August.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit www.duracell.com for more information.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) iSuppli, Consumers Boost Spending on Hot Electronics in 2009, Despite Drop in Income

SOURCE Procter & Gamble