Dunkin' Donuts Teams Up With New York Giants Superstars Eli Manning and Odell Beckham Jr. to Launch Camp Commitment
Digital campaign supports Dunkin' Donuts' commitment to making every guest's cup of coffee just right, every time
NEW YORK, Sept. 9, 2015 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today unveiled its new digital video campaign "Camp Commitment," starring New York Giants teammates Eli Manning and Odell Beckham Jr. The program emphasizes the brand's commitment to making every guest's cup of coffee just right, every time.
With football season kicking off this week, the humorous video features Manning and Beckham Jr. in a series of activities that take place at the fictional Camp Commitment, including 3-legged races and pottery class, showcasing their commitment to being the best teammates possible. The campaign video and outtakes are featured exclusively online at www.CampCommitment.com. The Camp Commitment program was crafted and executed by creative agency Sapient Nitro and will be supported with a digital media campaign in the Metro New York market that runs through October 10th.
Commitment is the main focus of Dunkin' Donuts' new operations and marketing campaign called the "DD Commitment." The campaign highlights the brand's pledge to deliver consistently great coffee with every cup. The DD Commitment emphasizes Dunkin' Donuts' long-standing mission to make guests' coffee just right, every time, or make it again on the spot.
"For 65 years, Dunkin' Donuts guests have come to expect a great cup of coffee. With our new DD Commitment program, we are reinforcing that message by telling our guests we'll make your coffee just right or we'll make it again," said Russ Romeo, Senior Field Marketing Director for Dunkin' Donuts in New York. "Camp Commitment, featuring two of the biggest stars in football, Eli Manning and Odell Beckham Jr., is a unique way to spotlight Dunkin' Donuts' commitment to coffee excellence and a great way to leverage our long-standing partnership with the New York Giants."
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinNYTri).
To learn more about Camp Commitment, visit www.CampCommitment.com to watch the video and play the DD Camp Commitment trivia game to win great prizes.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,400 restaurants in 39 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
Contact:
Jim Furrer
RF|Binder for Dunkin' Donuts
212-994-7559
[email protected]
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SOURCE Dunkin' Donuts
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