Dunkin' Donuts Salutes the 27-Time Champion New York Yankees with Commemorative Hat
"Hats off to the Yankees" exclusive baseball hat available for a limited time at participating Dunkin' Donuts restaurants in the New York Tri-State Area*
NEW YORK, May 3 /PRNewswire/ -- Dunkin' Donuts, America's all-day, every day stop for coffee and baked goods, today introduced an exclusive New York Yankees baseball hat, saluting the 27-time champions. The commemorative hat will be available at participating Dunkin' Donuts restaurants in the New York Tri-state area* at the suggested retail price of $14.99. Guests who purchase the commemorative hat will receive coupons for three free small (16 oz.) cups of Dunkin' Donuts delicious, freshly brewed iced coffee.
"This commemorative hat is a great way for our guests to celebrate the excitement of the New York Yankees championships," said Missy Maio, Field Marketing Manager for Dunkin' Donuts in the Central Atlantic Region. "Not only will the commemorative hat be a great gift for all Yankees fans, it will also allow them to enjoy three free cups of their favorite Dunkin' Donuts iced coffee beverages, including the new Iced Dunkin' Dark® Roast blend, the company's darkest, boldest iced coffee yet."
For a limited time, participating Dunkin' Donuts restaurants will serve iced coffee in a special cup honoring the New York Yankees. In addition to the commemorative cup, there will be an exclusive "Box O' Joe" prominently featuring Yankees Manager, Joe Girardi, while supplies last. The Dunkin' Donuts "Box O' Joe" holds ten freshly brewed cups of Dunkin' Donuts hot coffee in a portable container that keeps coffee hot for one hour. The "Box O' Joe" also includes cups, cream, sweetener and stirrers and is available at the suggested retail price of $12.99.
Dunkin' Donuts has set the standard for offering a superior grade of coffee and the company sells one billion cups of hot and iced coffee every year. In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running.
*Participating shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren
Connecticut: Fairfield
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
Contact |
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Jim Furrer |
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212-994-7559 |
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SOURCE Dunkin' Donuts
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