Dunkin' Donuts Launches 99-cent Value Menu in Indianapolis, Fort Wayne, South Bend

News provided by

Dunkin' Donuts

Apr 05, 2010, 11:15 ET

INDIANAPOLIS, April 5 /PRNewswire/ -- As consumer spending continues to tighten and unemployment rates remain high, Dunkin' Donuts, America's all-day everyday stop for coffee and baked goods, today introduced a new value menu designed to offer quality products at low prices at all its locations throughout the Indianapolis, Fort Wayne and South Bend markets.

The new menu, featuring six items all priced at 99 cents, will be available at the 22 Dunkin' Donuts locations in these markets.  Included in the new value menu are:

  • Sausage Egg & Cheese Wrap
  • Bacon Egg & Cheese Wrap
  • Egg & Cheese Wrap
  • Coffee Roll
  • 9-piece Hash Browns
  • Five Munchkins

Each of the breakfast wraps as well as all breakfast sandwiches at Dunkin' Donuts can be made with egg whites.  In January, Dunkin' Donuts became the first national quick service restaurant chain to introduce egg white sandwiches.

The launch of the value menu provides affordable choices to customers who want fast, freshly-prepared products any time of day - while maintaining their value-conscious, on-the-go lifestyles. "Today, our customers are looking for new choices to keep them going without compromising on price, convenience, or taste," said Dunkin' Donuts Field Marketing Manager Vicky DeSalvo.

Dunkin' Donuts is the largest coffee and baked goods chain in the world, selling more than one billion cups of coffee and more than 900 million donuts every year.  Today, there are more than 6,500 restaurants in 35 United States and the District of Columbia and more than 2,600 international restaurants in 29 countries.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.

SOURCE Dunkin' Donuts

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