Duffey Petrosky Launches Bold, New Campaign For Karmanos Cancer Institute

FARMINGTON HILLS, Mich., June 7, 2017 /PRNewswire/ -- Michigan's fastest growing independent advertising and marketing agency, Duffey Petrosky, recently launched a new, innovative integrated brand campaign for the Barbara Ann Karmanos Cancer Institute, the state's largest cancer care and research network with 14 treatment locations statewide.

Developed and executed by DP + Health, the agency's dedicated practice, the campaign positions Karmanos Cancer Institute as "Your Best Chance," memorably defining the Institute's leadership in scientific research, the development of new treatments and providing advanced cancer care. Campaign components include :30 and :60 television and radio spots, social, digital, print, outdoor and a dramatic eight-page insert for a Sunday edition of the Detroit Free Press. The campaign includes immediate access for patients via the 1-800-KARMANOS toll-free phone line.

"We are obviously proud and humbled to be asked to bring the Karmanos story to life," said Mark Petrosky, agency founder and CEO. "The Institute's work on behalf of cancer patients is extraordinarily important, often lifesaving. The expertise, commitment and compassion of the entire Karmanos community is inspiring. When these are the fundamentals of a client, our job is to, in a sense, stay out of the way and simply make sure we tell the truth as plainly and powerfully as possible." 

"Karmanos is designated by the National Cancer Institute as one of the country's top cancer centers," said Gerold Bepler, M.D. Ph.D., president and chief executive officer of Karmanos. "Your Best Chance" is a bold statement and campaign that captures the key reason that patients come to Karmanos. This new campaign, with its powerful imagery and our team of experts pursuing their singular focus on cancer, is tremendously important for us to showcase." 

About Duffey Petrosky
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For over 20 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has consecutively listed on Inc. Magazine's 5000 Fastest Growing Companies in America from 2009-2016. The agency has also been named one of the Detroit Free Press's Top Workplaces for 2009-2016. For more information, visit www.duffeypetrosky.com.  

About the Barbara Ann Karmanos Cancer Institute
Located in mid-town Detroit, Michigan, the Barbara Ann Karmanos Cancer Institute, a subsidiary of McLaren Health Care, is one of 47 National Cancer Institute-designated comprehensive cancer centers in the United States. Karmanos is among the nation's best cancer centers. Through the commitment of 1,000 staff, including nearly 300 physicians and researchers on faculty at the Wayne State University School of Medicine, and supported by thousands of volunteer and financial donors, Karmanos strives to prevent, detect and eradicate all forms of cancer. Its long-term partnership with the WSU School of Medicine enhances the collaboration of critical research and academics related to cancer care. Gerold Bepler, M.D., Ph.D., is the Institute's president and chief executive officer. For more information call 1-800-KARMANOS or go to www.karmanos.org.

SOURCE Duffey Petrosky

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